I've read all of the comments, and I don't think I have all that much to add beyond what has been said already, and it's probably too late, but I think I should give it a shot anyway. Wall of text ahead, you have been warned.
My problems with the ending is not that it wasn't "happy" or that I "didn't get to save the princess". It was that it was poorly written, and it broke promises BioWare had made to us.
Implicitly, they promised to continue making art of the same quality that they had in the first games. I have defended video games as art for a very long time, to friends and family and random passers-by, and the example I used to use was the Mass Effect series.
In Mass Effect 2, I had one of the most dramatic and tragic scenes in a love story ever. As my Shepard prepared for what could be her last ever mission, possibly sacrificing her friends, allies and herself to save humanity and intelligent life in the galaxy, she looked over to a picture of Liara. Shepard had someone she cared about, who wasn't there, and it was a deeply personal reason to fight this fight and make these sacrifices.
It didn't take more than 15 seconds, but that moment was *art*. And it was a kind of art that only exists in video games; that moment happened as a result of my choices as a player, and no other medium allows that. I went with Liara over Kaidan, and didn't go with anyone in Mass Effect 2 (Kelly Chambers doesn't count). I didn't even have to go with anyone at all in Mass Effect 1, but I did.
Patrick wrote a long news story about how he was going to play Mass Effect 3, but without Miranda, because she was dead, and that was the story he had created. I'm going to spoil the ending of Mass Effect 3 for him now if he *had* saved Miranda in Mass Effect 2. The final impact she has on the ending is "25". If you don't play any multiplayer at all, it's 12,5.
I did not think the ending was bad because it wasn't happy. I thought the ending was bad because it was wholly *inadequate*.
From the start, BioWare promised us that our choices would impact the final moments. That it wouldn't be just a choice between A, B and C, and that we wouldn't be given the exact same ending FMV that everyone else gets. As consumers, that's false advertisement, and we're "entitled" to be outraged.
But as appreciators of art, we are "entitled" to be outraged because the art is SO BAD, from artists that were SO GOOD. Right up until the ending.
You can choose to save the quarians, or save the geth. My friend saved the quarians. My other friend saved the geth. I saved *both*, because I'm awesome, because of the choices *I* made, and because I've diligently transferred my unique save from computer to computer right up until the final moments. We all had *exactly* the same ending.
If they can fix this with DLC, and patch in a new ending, that's not artistic bankrupcy. They've even done that before. In the Shadow Broker DLC for Mass Effect 2, you can, as a result of your choices, have a powerful, touching moment with Liara, as she and Shepard admit they are still in love, and kiss. And for my second playthrough of Mass Effect 2, the exact same moment where Shepard looks over at the picture of Liara, became *more* powerful, because now there was someone to go back to, and there wasn't before that DLC. It became *better* art.
*That's* why I feel "entitled" to retake Mass Effect.
*EDIT*
While I was typing this, BioWare announced the Mass Effect 3 Extended Cut, coming this summer. Free of charge.
I am proud of BioWare for admitting to their mistake, and for EA for giving them the resources to fix it. But the weaselly worded press release is a *reeeeal* cause for concern. Do it right, BioWare. Make choices matter, make the best video game writing out there, and end it competently. Make art, BioWare.
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