Activision Not Changing Modern Warfare 2 Title After All?

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Avatar image for jeff
Posted by Jeff (5579 posts) -

Well, in the wake of Modern Warfare 2 boxart showing up earlier today, everyone is straight-up flipping out over the presence of the Call of Duty name on the box. But can we safely assume that this means the official game name is Call of Duty: Modern Warfare 2? I'm going to say "probably not." 


Here's the official statement from an Activision spokesperson, which has been going around for the past hour or two:

Infinity Ward’s  Modern Warfare 2 is the direct sequel to  Call of Duty 4: Modern Warfare.  We have focused our attention on  Modern Warfare in order to most effectively communicate the fact that this is the first true sequel in the  Call of Duty series.   Infinity Ward, the original creators of the  Call of Duty franchise, has said from the beginning  Modern Warfare 2 resides in the  Call of Duty universe.  This is reflected in the title’s package.


The whole "first true sequel" thing isn't new, it's the same line Activision's been giving out all along when it comes to all this name stuff. But notice that the statement refers to the game as simply "Modern Warfare 2" on multiple occasions. It doesn't seem like the company is interested in answering the "HEY SERIOUSLY WHAT IS YOUR GAME CALLED" question directly (which is roughly what we asked them), but between the boldness (theirs) of the game's title, the lack of the COD prefix, and the specific reference to it being reflected "in the title's package," it doesn't seem like the name of the game has actually changed at all.

It's not surprising that the game doesn't have as much name recognition without the Call of Duty brand on it, and it's been pretty obvious that Activision was going to have to slap the COD logo somewhere on this box if only to make the connection between casual game buyer who walks in and says "GIVE ME NEW CALL OF DUTY" and confused Wal-Mart clerk a bit easier to complete. I just figured it'd be separated from the game name a bit more, like in a "FROM THE MAKERS OF CALL OF DUTY" bubble in the upper-right or something. Maybe that'll just end up being a sticker slapped on over the plastic wrap or something...

So, in short, we're not changing the name of our game page to Call of Duty: Modern Warfare 2. Because until we hear something directly to the contrary, I'm pretty sure that nothing actually changed today.

Also, while we're on the topic, notice anything else funny about the box art? Like, notice anything missing?

  
 

If you said "oh, hey, there's no Activision logo," then you win! Kind of weird, right? Like nearly all of the company's other releases, the COD4 box showed both the Activision and the Infinity Ward logos.


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Avatar image for jeff
#1 Posted by Jeff (5579 posts) -

Well, in the wake of Modern Warfare 2 boxart showing up earlier today, everyone is straight-up flipping out over the presence of the Call of Duty name on the box. But can we safely assume that this means the official game name is Call of Duty: Modern Warfare 2? I'm going to say "probably not." 


Here's the official statement from an Activision spokesperson, which has been going around for the past hour or two:

Infinity Ward’s  Modern Warfare 2 is the direct sequel to  Call of Duty 4: Modern Warfare.  We have focused our attention on  Modern Warfare in order to most effectively communicate the fact that this is the first true sequel in the  Call of Duty series.   Infinity Ward, the original creators of the  Call of Duty franchise, has said from the beginning  Modern Warfare 2 resides in the  Call of Duty universe.  This is reflected in the title’s package.


The whole "first true sequel" thing isn't new, it's the same line Activision's been giving out all along when it comes to all this name stuff. But notice that the statement refers to the game as simply "Modern Warfare 2" on multiple occasions. It doesn't seem like the company is interested in answering the "HEY SERIOUSLY WHAT IS YOUR GAME CALLED" question directly (which is roughly what we asked them), but between the boldness (theirs) of the game's title, the lack of the COD prefix, and the specific reference to it being reflected "in the title's package," it doesn't seem like the name of the game has actually changed at all.

It's not surprising that the game doesn't have as much name recognition without the Call of Duty brand on it, and it's been pretty obvious that Activision was going to have to slap the COD logo somewhere on this box if only to make the connection between casual game buyer who walks in and says "GIVE ME NEW CALL OF DUTY" and confused Wal-Mart clerk a bit easier to complete. I just figured it'd be separated from the game name a bit more, like in a "FROM THE MAKERS OF CALL OF DUTY" bubble in the upper-right or something. Maybe that'll just end up being a sticker slapped on over the plastic wrap or something...

So, in short, we're not changing the name of our game page to Call of Duty: Modern Warfare 2. Because until we hear something directly to the contrary, I'm pretty sure that nothing actually changed today.

Also, while we're on the topic, notice anything else funny about the box art? Like, notice anything missing?

  
 

If you said "oh, hey, there's no Activision logo," then you win! Kind of weird, right? Like nearly all of the company's other releases, the COD4 box showed both the Activision and the Infinity Ward logos.


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Avatar image for delta_ass
#2 Edited by delta_ass (3807 posts) -

Is this like... a slow news day or something?

It's a name on a box, folks... jeez.

I am sorry Jeff Gerstmann, but I would not say that "everyone is straight-up flipping out over the presence of the Call of Duty name on the box." That uh, that seems a bit of an exaggeration to say, sir.

Avatar image for muttinus_rump
#3 Edited by Muttinus_Rump (814 posts) -
@Delta_Ass: I understand it is just a name, but the game is kind of a big deal to some. And this whole thing is sort of weird.
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#4 Posted by OmegaPirate (5642 posts) -

you live up to your name delta 


Also, jeff - am i alone in thinking for a second that there was gonna be a second picture where he removed his thumb and there was either activisions- or even another companies name under there?

It just seems to me like his thumb is in a real odd place- ah well, probably reading too much into it
Avatar image for thehbk
#5 Posted by TheHBK (5670 posts) -

I like no activision on the logo, of course they might still be working the whole art thing out, didn't see a ESRB bost either.
They should label it correctly I suppose.  Just call it Modern Warfare 2, then on the box, it would say a Call of Duty experience, kinda like Tim Schaefer's box.

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#6 Posted by Bigandtasty (3145 posts) -

Los Angeles Angels of Anaheim: Video Game Edition

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#7 Posted by KingOfIceland (674 posts) -

It's probably just something Bowling threw together quickly and only added the IW logo on the final box art. That probably why there's no ESRB/PEGI logo on there or because this games out in late november and it's the middle of goddamn july.

Avatar image for aeon
#8 Posted by Aeon (36 posts) -

Maybe the Activion logo is beneath his Thumb... i know i would put it there :P

Avatar image for delta_ass
#9 Posted by delta_ass (3807 posts) -
@Aeon said:
" Maybe the Activion logo is beneath his Thumb... i know i would put it there :P "

That's it. This whole thing is just a riff off of an old Flintstones episode! Remember, the one where Barney and Fred go fishing and Fred catches a prehistoric whale or something? But when Barney goes to take the photo, his thumb covers up the whale? That's probably what this is! Oh Infinity Ward, you true connisseurs of classic animation!
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#10 Posted by spiceninja (3239 posts) -

Activision and the ESRB rating isn't on the box yet. So by the time that happens "Call of Duty" could very well be removed.

Avatar image for out_on_bail
#11 Posted by Out_On_Bail (1581 posts) -

I'm thinking that's not really the final box-art, there's no ESRB on it either. The image is probably going to stay the same, but I would assume the ESRB and Activision want to be on the cover.

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#12 Posted by Cheapoz (1142 posts) -

IW says to Activision "let us take your logo off and you can put COD on"

Avatar image for allaniceman
#13 Posted by AllanIceman (1355 posts) -

Make up your mind!

Avatar image for sylinder
#14 Posted by Sylinder (87 posts) -

Doesn`t have tha "M-Rated" sticker also... So WHAT!?. I know news is slow, but jeez ! Are you trying to create beef here Jeff?!

Avatar image for sparky_buzzsaw
#15 Posted by sparky_buzzsaw (7965 posts) -

Personally, I say really confuse the hell out of gamers.  Call it Call of Modern Duty At War Warfare 6: Men Without Hats.

Avatar image for xcessive
#16 Edited by Xcessive (116 posts) -

The back is one big Activision logo

Eh that box arts not doing much for me.
A bit dull dont you think?

Avatar image for aeon
#17 Posted by Aeon (36 posts) -
@Delta_Ass said:
" @Aeon said:
" Maybe the Activion logo is beneath his Thumb... i know i would put it there :P "
That's it. This whole thing is just a riff off of an old Flintstones episode! Remember, the one where Barney and Fred go fishing and Fred catches a prehistoric whale or something? But when Barney goes to take the photo, his thumb covers up the whale? That's probably what this is! Oh Infinity Ward, you true connisseurs of classic animation! "
Very funny... Idiots everywhere nowadays. Thanks for reminding me. 
Avatar image for mattyftm
#18 Posted by MattyFTM (14804 posts) -

"Modern Warfare 2 - A Call of Duty Game" is what they should call it, because it would be a spectacularly lame name, and it kinda fits with the whole naming fiasco that has surrounded it.

Moderator
Avatar image for sfighter21
#19 Posted by sfighter21 (866 posts) -

Everybody who cares, raise your hand...

*looks around*

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#20 Edited by stokerd (55 posts) -

I like what MattyFTM says, "Modern Warfare 2 - A Call of Duty Game." Also there is no ESRB M rating on the game. So I doubt this is the final cover version. Plus the whole thing looks sketchy. Looks a little fake to me, even with the thumb reflection on it. Like they doctored up a couple of boxes with their artwork. Meh.

Avatar image for digital_sin
#21 Edited by digital_sin (1857 posts) -

I also noticed the lack of helicopters. I bet Ryan is pleased, being anti-helicopters and all.

ALSO, these are 100% not the final covers. There's no region or ESRB rating on the box. EVERY Xbox360 game must have at least the region clearly stated on the box (PAL or NTSC). So there's still a chance that the Activision logo will be added later and the COD logo removed (unlikely).

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#22 Posted by Jimbo (10472 posts) -

Called it... again.

'Call of Duty' is now a brand name only.  Everything after that from now on is the actual title of the game.

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#23 Posted by Reverseface (1223 posts) -

It's 100% gonan say call of duty on the box when this ships 100% this is a fact.

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#24 Posted by FlipperDesert (2201 posts) -
@Sparky_Buzzsaw said:
" Personally, I say really confuse the hell out of gamers.  Call it Call of Modern Duty At War Warfare 6: Men Without Hats. "
Add "Or as They're Known Today: Men Without Jobs." to the end of that and I'm buying it day one for the title alone.
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#25 Posted by Lies (3985 posts) -

There's also no ESRB logo- it clearly isn't a final printing.

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#26 Posted by insanejedi (781 posts) -

So Call of-, I mean Modern-, I mean Call of Duty Modern- no no..

Thanks Activision for making it far more confusing than what it originally was.

Avatar image for sjschmidt93
#27 Posted by SJSchmidt93 (5010 posts) -

Sounds like a weird name change.. 


Kinda like 2K's 

"No, we like to name our trailers!"

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#28 Posted by lizardspike (169 posts) -

No Caption Provided
Happy now?
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#29 Edited by TwoOneFive (9786 posts) -

maybe his thumb is covering a tiny activision logo. 


whatever the case may be though, news must be really SCARCE if we are all getting excited over fucking box art for an army game. i mean boy, TWO articles covering this in one day?!
Avatar image for jakob187
#30 Posted by jakob187 (22932 posts) -

No rating sticker on the boxart.  No Activision logo on the boxart.  The Call of Duty logo doesn't fit with it at all.  I'm waiting for someone to yell "FAKE"!

Avatar image for dietmango
#31 Posted by dietmango (1785 posts) -

Oh my God. Make up your own fucking minds.

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#32 Posted by Parsnip (1234 posts) -

Modern Warfare 2: A Call of Duty Game

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#33 Posted by Boiglenoight (605 posts) -

Why is this news.

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#34 Posted by YoConraaa (51 posts) -
@OmegaPirate:  Dude, he's just holding the box... Gosh!
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#35 Posted by Akeldama (4359 posts) -

Call of Duty presents? 

Avatar image for rlan
#36 Posted by Rlan (12 posts) -

Digital_Sin is correct. Most likely these are the final "mockup" boxes for store shelves.

Avatar image for liquidprince
#37 Posted by LiquidPrince (16859 posts) -
@Jeff said:
"


  
 

If you said "oh, hey, there's no Activision logo," then you win! Kind of weird, right? Like nearly all of the company's other releases, the COD4 box showed both the Activision and the Infinity Ward logos.



"
Well that.... and the fact that it doesn't have an ESRB rating.
Avatar image for slimdogg95
#38 Posted by SlimDogg95 (86 posts) -

I don't know ...Starting to think it isnt the final box art. No Activision Logo and no ESRB rating.

Avatar image for wrect
#39 Posted by Wrect (327 posts) -
@Cheapoz: I think you nailed it.
Avatar image for epicsteve
#40 Posted by EpicSteve (6908 posts) -
@LiquidPrince said:
"@Jeff said:
"


No Caption Provided

If you said "oh, hey, there's no Activision logo," then you win! Kind of weird, right? Like nearly all of the company's other releases, the COD4 box showed both the Activision and the Infinity Ward logos.



"
Well that.... and the fact that it doesn't have an ESRB rating."

It hasen't be rated yet, most likely.
Avatar image for nick69
#41 Posted by nick69 (639 posts) -

and there's no esrb.


Avatar image for crono
#42 Posted by Crono (2762 posts) -

This is the most exciting news story ever!  I care about my packaging a lot so I am excited to watch this story about inclusions / exclusions of logos and words develop further.

Avatar image for hatking
#43 Posted by HatKing (7269 posts) -

Yeah it was the lack of an Activision logo that stood out to me the most when I first saw this box art.

Avatar image for wolverine
#44 Posted by Wolverine (4640 posts) -

That looks pretty legit. Whatever, no one says I'm playing Modern Warfare. Everyone I know says I'm playing COD or Call of Duty. The Call of Duty brand is great for marketing.

Avatar image for hashbrowns
#45 Posted by Hashbrowns (690 posts) -

That's a pretty...underwhelming design, if not outright bad.  This isn't a criticism of the game itself, just the box art, but that design is almost embarassing considering the resources Activision has at its disposal.

Avatar image for toma
#46 Posted by TomA (2787 posts) -

Here's how i picture this went down.

The IW and Activision guys are sitting in a board room discussing the name of the game. IW guys want to name it Modern Warfare 2, and the Activison peeps are rooting for putting Call of Duty before it in big letters. Then, some guy from Treyarch, while sitting in the corner going unnoticed says "I know how to solve this, just make 'Call of Duty' smaller." Brief silence. "Ok let's do it" say the presidents for Activison and IW. Treyarch guy walks out of the room grinning to himself.

Avatar image for ket87
#47 Posted by Ket87 (472 posts) -

Hmm, this is the weirdest story of a video game in recent years. At first Infinity Ward made no attempts at hiding their issues with Activision and then dropped the name. The name shows up in what I can only assume are test copies of what the packaging layout is and it has the name on it again but doesn't have the Activision logo on it. Now IW isn't saying anything and Activision is speaking up but all the while throwing out tons of bullshit that doesn't answer the question at all. The history of the development of this game would make for one hell of a collectors edition making of DVD if either party would fess up to the internal issue at the company haha.

Avatar image for invertedforce
#48 Posted by InvertedForce (22 posts) -

It was bound to have 'Call of Duty' on the box as it is a big brand name and will bring in the £££. Also if its a direct sequal to a Call of Duty game, like they say, then it is a Call of Duty game =P, so should be called that! Not like its a random spin-off or something! Infact if anything COD4 shouldn't have had the COD name as that was the spinoff! =S

I think that is the final art. It doesn't have the rating or region boxs due to that being different in each region. So that is like the 'basic' art without all the area specific stuff added.

Avatar image for cheapoz
#49 Posted by Cheapoz (1142 posts) -

Activision has the cash to pay for as much marketing as possible to let people know that the sequel to COD4 is MW2.


Adding COD to the name is some CEO's last minute wake-up-and-the-bed-is-wet style worry that shareholders won't get their coin.
Avatar image for kenzo287
#50 Posted by Kenzo287 (798 posts) -

I hear by re-dub it: Call of Duty: Extinction

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