In Neko Atsume, players attempt to attract as many cats as possible by purchasing toys with in-game currency. Cats will hang out in the garden when food is put out for them and after a set amount of time they will stop visiting unless the food is replenished. There is very little gameplay in Neko Atsume beyond purchasing items from the shop and placing them out for the cats. Depending on which items are placed in the garden a variety of cats may appear. There are many normal cats as well as a few special ones that are dressed in themed clothing. Photos can be taken of individual cats as well as the entire garden with them in it.