In February 2005, just a few months after the release of EverQuest II, Sony Online Entertainment announced a promotion in conjuction with Pizza Hut that allowed players to order pizza from within the game. Players could simply type "/pizza" to bring up an in-game ordering menu. The promotion garnered a significant amount of press for EQ2 at the time. The deal has since ended and the /pizza command no longer does anything in the game.
While not technically within a game, in April 2013, Microsoft and Pizza Hut launched an app on the Xbox 360 dashboard that allows players to order pizza, wings, pasta, drinks, and more through their console. The app even has an option to utilize Kinect motion controls while ordering.