The section in question:
You agree that EA may collect, use, store and transmit technical and related information that identifies your computer (including the Internet Protocol Address), operating system, Application usage (including but not limited to successful installation and/or removal), software, software usage and peripheral hardware, that may be gathered periodically to facilitate the provision of software updates, dynamically served content, product support and other services to you, including online services.
All this means is that they can use the information they obtain to provide software updates, dynamic content, product support and online services like Battlefield 3 multiplayer for example. BFD.
EA may also use this information combined with personal information for marketing purposes and to improve our products and services. We may also share that data with our third party service providers in a form that does not personally identify you. IF YOU DO NOT WANT EA TO COLLECT, USE, STORE, TRANSMIT OR DISPLAY THE DATA DESCRIBED IN THIS SECTION, PLEASE DO NOT INSTALL OR USE THE APPLICATION.
This just means that they can also use this information to help market their products and SHARE it with third party service providers like DICE without identifying your personal information so that means they can't give out your IP or your computer name or username or anything else that would identify you. It says absolutely nothing about selling this information.
This needs to be put into the proper perspective. Did we all lose our reading comprehension overnight? EA can look at whatever the hell they want on my computer as far as I am concerned as long as it is used in the above context. If it is not then they will be in breach of their own EULA and I'll sue their asses. Until then though, this is completely harmless and I would not encourage any of my fellow gamers to give into this fear mongering BS.
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