Phineas T. Ratchet took over Bigweld Industries and discontinued the process of making spare parts. He instead showcased devices known as Upgrades as well as a slogan. He and his mother made an idea to sweep up any robot that is rusty and kill them for scrap.
Slogan
Why be you when you could be new?
Ratchet made the slogan because he is prejudiced towards robots with tons of rust. It serves as a deep contrast to Bigweld's slogan which is known as "You can shine no matter what you're made of", which bothered Ratchet.
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