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An Easter Egg is an intentionally hidden cheat or hidden content in a video game, also known as a "secret".
In-Game Advertising is the placement of advertisements for real-world products within the game, sponsored by companies external to the developer.
Product placement is the act of using branded products in high visibility settings inside movies and games in exchange for special consideration, financial purchases or otherwise. In recent years, it has become more apparent.
Some video games feature characters that play video games themselves, with the player sometimes taking control of the character playing the game-within-a-game. This also includes game characters who explicitly mention that they play video games.
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