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    PlayStation Vita is Sony's second handheld gaming device.

    House Of Cards Product Placement

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    Tylea002

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    #1  Edited By Tylea002

    Unfortunately, there's no video clip avaliable, and hell, the website that I'm linking to isn't exactly a "reputable source," but I saw it myself with my own slightly disbelieving eyes. I was watching that new Netflix Show, House of Cards, which contains one of my top three most hilarious product placement moments ever. It's not quite Hawaii 5-0 levels of amazing, but it's pretty good. It's worth sharing because it puts a highlight on what dire straights the Vita is in.

    Here's the story.

    And here's the details:

    No Caption Provided

    Not Kevin Spacey: “Have a seat.”

    Kevin Spacey: ”Is that a PS Vita? Which games does it have?”

    Not Kevin Spacey:“All of them.”
    Kevin Spacey: ”I have a console at home I play sometimes to relax. I oughta get one of these for the car.”

    The console he has at home is a Sony Playstation 3(tm), where he plays Killzone 3 multiplayer to relax. It took me right out of the show, and all I could think of was how ridiculous Kevin Spacey's Shakespearean Iago supervillainesque congressman motherfucker being all "ooh, is this a PS Vita?! And then proceeded to imagine him sitting in his car, where he so far he's been brooding his evil machinations, playing soundshapes.

    On second thoughts, that'd make the show way better.

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    mellotronrules

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    #2  Edited By mellotronrules

    yeah i saw that. the show is loaded to the gills with RIM, apple, and sony products. probably can chalk it up to having no commercial slots to sell, so gotta get that $ somehow.

    but yeah, a little cringeworthy. almost worse (for me anyway) is the manner in which spacey plays his ps3- it's all manic button-mashing and PEWPEWPEW- unless you're caught in a perpetual quicktime sequence, i don't understand why people seem to think authentic gamers all suffer from finger convulsions.

    on a side note- i was pretty impressed with netflix's original programming effort. high production values and of a pretty decent quality.

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    Mushir

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    #3  Edited By Mushir

    Oh Kevin Spacey, what are you doing? You used to be good in the 90s!

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    Dallas_Raines

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    #4  Edited By Dallas_Raines

    Eh, I thought the video game stuff was pretty amusing myself.

    @Mushir:

    I've only seen the first four episodes, but so far the show is pretty great.

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    ztiworoh

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    #5  Edited By ztiworoh

    @Mushir: To be fair, I watched the entirety of the show this past weekend and it's fantastic. Maybe the best work Spacey has done in years. David Fincher directed the first two episodes and oversaw the rest and it shows - it feels like a 13 hour version of one of his films mixed with a very cynical version of The West Wing.

    And the Vita thing, while sort of odd, isn't completely out of place - there's a sort of character-building moment early on where we learn that this super serious, conniving politician sneaks down to his basement every night to play video games til 3am to relieve stress. It didn't bother me that much and the Sony placement totals about one full minute in about 13 hours of TV.

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    Tylea002

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    #6  Edited By Tylea002

    @Dallas_Raines: So did I, but in a way that took me out of it.

    Though, to be fair, this show is so absolutely dumb that I guess it fits. Everyone talks in the most thinly veiled threats whilst standing in shadows, everyone's angry at everyone or having sex with them, and all the dialogue is so unrealistically serious all the time, but it commits to this super super super super dumb style so hard that it comes out the other side and it's actually pretty good.

    But man, is it dumb.

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    monetarydread

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    #7  Edited By monetarydread

    @ztiworoh said:

    @Mushir: To be fair, I watched the entirety of the show this past weekend and it's fantastic. Maybe the best work Spacey has done in years. David Fincher directed the first two episodes and oversaw the rest and it shows - it feels like a 13 hour version of one of his films mixed with a very cynical version of The West Wing.

    And the Vita thing, while sort of odd, isn't completely out of place - there's a sort of character-building moment early on where we learn that this super serious, conniving politician sneaks down to his basement every night to play video games til 3am to relieve stress. It didn't bother me that much and the Sony placement totals about one full minute in about 13 hours of TV.

    You are right on that point. The marketing department of the show added the whole "PS Vita," name callout, but the show makes numerous references to the protagonist being an avid gamer. Plus, in the scene being talked about, Kevin Spaceys character is visiting someone he barely knows and is using the "Vita" as a talking-point to try and create a bond between him and the person he is meeting.

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    JaredA

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    #8  Edited By JaredA

    I just started watching this show last night and it has had product placement all over the place(not that that is a bad thing). So far it has been pretty tasteful and this PS Vita thing stands out the most, but I don't feel like it was cringe worthy. It kinda fits with the character. I have only seen 4 episode so far so I can't say if it won't get worse, but as of right now it's fine.

    Also, this show is fantastic. Way to go Netflix!

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    Wampa1

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    #9  Edited By Wampa1

    @Tylea002: I don't see Frank as much of a Soundshapes guy, maybe a little Frobisher Says?

    Why do actors suck at pretending to play games? Spacey is one of the best yet he can't spend five minutes to see how someone who plays games moves their fingers? It's such a weird disconnect.

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    Tylea002

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    #10  Edited By Tylea002

    @Wampa1: DUH. You're right, Frobisher says.

    It's perfect.

    And the reason is usually because the actor (or director) doesn't actually play games in real life. He didn't do as bad as some have, but he really wasn't great.

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    spiceninja

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    #11  Edited By spiceninja

    Eh, whatever. The show is incredible so it can be forgiven. They've got to make money from not having commercials somehow.

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    meaninoflife42

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    #12  Edited By meaninoflife42

    The product placement on this show is ridiculous. The most recent one I saw was for Honey Bunches of Oats.

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    face15

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    #13  Edited By face15

    I laughed.

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    Wampa1

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    #14  Edited By Wampa1

    @Tylea002: Oh I know, It's just weird since he spent weeks with physically handicapped people for Usual Suspects but he can't say to a kid "how should I hold this thing". I know it's not a big deal I just always see it.

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    GooieGreen

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    #15  Edited By GooieGreen

    I was just talking about this show with my friend. He did not mention that this happened... if he was really my friend he would have used this to convince me to watch this.

    I hate my friend.

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    manhattan_project

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    @meaninoflife42 said:

    The product placement on this show is ridiculous. The most recent one I saw was for Honey Bunches of Oats.

    Having real life products doesn't mean its product placement.

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    ThePaleKing

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    #17  Edited By ThePaleKing

    Didn't strike me as egregious product placement. They established in the first episode that he enjoys playing video games, and in one of the episodes his wife comments on it being a sort of secret hobby. Also the controller use was not ridiculous he was holding it normally, tap tapping the right trigger (as opposed to constantly mashing both), and wasn't pushing every button. As for all the supposed Mac product placement: guess what, a shit load of people use Macs.

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    DaMisterChief

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    #18  Edited By DaMisterChief

    is that a "PS VITA" i see there. If you do not think that product placement???? What ever they need all the interest they can get in the damn thing

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    chaser324

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    #19  Edited By chaser324  Moderator

    It's a pretty expensive production with limited avenues for producing revenue, so it's really not surprising that a little product placement would be thrown in to help pay for everything.

    In my opinion, it wasn't a distraction at all, and none of it was shoved in your face the same way that shows like 24 have done in the past. It's a pretty decent political thriller if you're into that genre, and I would love to see Netflix produce more original content on the same level. If the occasional shot of a Coca-Cola can or Blackberry makes that more financially viable, I have no issue with it.

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    deactivated-5a46aa62043d1

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    I don't see what's so terrible about it. The show is great, the Vita product placement isn't in your face, and they even justified it in a previous episode by establishing that the dude likes video games.

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    meaninoflife42

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    #21  Edited By meaninoflife42

    @Manhattan_Project said:

    @meaninoflife42 said:

    The product placement on this show is ridiculous. The most recent one I saw was for Honey Bunches of Oats.

    Having real life products doesn't mean its product placement.

    So having a shot of two characters in a kitchen talking while a box of real cereal placed in such a way so as to show off the front of the box to the camera isn't considered product placement?

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    Special_K

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    #22  Edited By Special_K

    They quoted the line incorrectly, he asks which games does he (the boy) have, not which games does it have. That changes the vibe of the exchange a little. It's still obvious product placement, but it wasn't a time out from the story to brag about the amazing Vita software library.

    I'm really digging this show. It has a very deliberate style. The dialogue is theatrical and the 4th wall breaking asides to the camera are unusual for a drama. I could see how it might rub some people the wrong way, but it's cool to see something of this caliber coming through non-traditional channels.

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    RE_Player1

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    #23  Edited By RE_Player1

    I didn't find it offensive or distracting at all. I actually kind of chuckled.

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    RonGalaxy

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    I just saw this, laughed my ass off, and googled "house of cards PS vita".

    So glad that there's a thread about this on GB and that it was one of the first things to come up!

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    xyzygy

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    #25  Edited By xyzygy

    I think Hemlock Grove was worse. I swear every single fucking person on that show had an iPhone and they ALWAYS showed it off.

    But can someone explain the Hawaii 5-0 stuff? What did they advertise?

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    joshwent

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    In the right show, I hope to see WAY more of this kind of shit...

    Loading Video...

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    RenegadeDoppelganger

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    I dunno, Kevin Spacey's character seems like the kind of hyper-competitive dude who'd come home from a hard day at the capital to unwind with the latest FPS meat grinder. I think it fits with his character. Also it's nice to have touches of reality in there.

    Also, people who dislike the product placement, be honest here: Which would have pissed you off more? Having a real game in the show and real game footage to show as a result or no product placement and having terrible awful fake game footage?

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    Acura_Max

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    I found the clip for anyone who wants to see it for themselves. I like how that one scene is the entirety of the recap.

    Loading Video...

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    RichardQuarisa

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    @tylea002 said:

    @Wampa1: DUH. You're right, Frobisher says.

    It's perfect.

    And the reason is usually because the actor (or director) doesn't actually play games in real life. He didn't do as bad as some have, but he really wasn't great.

    I think the reason they had him mash buttons like that is because it's a lot more visually stimulating (to people who don't play games at least) than it's realistic alternative. If they actually showed what it's like to play games it would have resulted in a much less interesting (to people who don't play games) shot of a guy sitting there not not moving his fingers at all except to occasionally squeeze on of the triggers.

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