Press Play was founded by Rune Dittmer, Mikkel Thorsted, and Ole Teglbjaerg.
In January 2010, Press Play launched their first title Max & the Magic Marker on WiiWare and subsequently on other platforms including iOS and Windows Phone 7.
In mid-2011 they released Tentacles for Windows Phone 7. Starting production in August / September 2010, the developers got their direct inspiration from another game called String Theory made by Dillon Cower in 2006.
Press Play was acquired by Microsoft in June 2012. They currently have several titles in development for 2013 releases.