I think they use swearing as an easy way to develop characters. The logic is, "the more they swear, the more they look like real people! Right?" And to a point, it works. It shows how gritty and human a character is, until they overdo it and that character becomes a caricature of what they are representing.
Personally, I am more open to swearing in different games but it definitely has to be the right game. Whenever Jack would say "fuck" it felt weirdly out of place for me. Maybe it's because 'fuck' or 'shit' don't seem like good enough words that we'd still be using them in the super future. Watching promos for Nier I had the same kind of "oh, you're just the edgy character huh?" about the girl-inhabited-by-demon/transgendered character. It makes more sense for more cussing to happen in war games or mafia games, but I can see how they would overdo it really easily.
I think most good writing can do without cussing (not that I am against it, I swear periodically like a normal human being), with one or two cusses thrown in there for effect. BSG uses 'frack' really effectively. One, because it's a different word to match an alternate universe (and to say it a lot on tv lol), and two, because they use it in appropriate situations. When a character is angry, or frustrated or completely hopeless. When Commander Adama says it, you know things are bad.
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