@nach0sanchez said:
Be careful with serif fonts as well they can be very dissonant with logos. Try a sans serif and stick to one color. I would try to simplify the image and keep the reels separate in case you ever want to use the logo in a text free situation. Reels are a good idea to work with.
I just want to point out that a serif typeface can work totally fine with a logo when used properly. Sans-serifs are more common for logo design to be sure, but they don't always capture the "classic" look quite the way a serif face can.
Anyway, I think this has a few big issues that should be fixed, but you've got the concept down which is the first step towards success!
- Avoid putting type on top of the graphic. Besides making it hard to read normally, the logo simply won't work in black & white, and forget about stuff like shirts or embroidery. I think a simple layout with text under the graphic is what you're looking for. Look at other production company logos (I'm thinking of the Weinstein one specifically but there's loads more).
- There's some weird jaggies on those reels. Not sure if that's just the upload or what, but I would open up Illustrator (if you don't have it maybe find someone who does) and redraw those as nice clean vectors. Reels are just circles so it shouldn't be too hard. Forget about the shading and drop shadows for now.
- The Lord of the Rings bevel *can* work, but it needs to be done well. For now I'd just stick with plain type
- This is just a suggestion, but I would avoid using small caps. Again, they can work, but for something like this I think you just want all caps.
That's all I got for now. Good luck!
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