I'm vacationing in Arizona at the moment (I know a couple people here) and personally, the social aspect really came to light for me last night when I was out with an old college friend. Super pop culture-savvy guy a little younger than me that plays it, as does his girlfriend. At the end of dinner, our waitress asked if any of us played it, and when we said yes, she flipped out in joy and informed us that multiple corners on or near the street we were on had spots that acted as landmarks in the game. My friend then brings up that this area was only the second time in the country where a Mewtwo was caught. Sure enough, we leave the restaurant, we go down to one of these corners, and we see other people catching Pokemon.
A good amount of my friends on Facebook have been posting about it.
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