Considering I mostly pay using a card rather than cash, I have a cellphone and I am active on multiple social media sites I would guess I signed away my identity and habits to the powers that be a long time ago. And when it comes to games I am even less concerned with whatever information they may or may not have. I think it boils down to what I consider privacy and what I can live with not being private. And at some point, what would I gain from jumping through hoops to be more 'secure' and 'private'?
Don't get me wrong, I don't subscribe to the "I have nothing to hide so I have nothing against them watching"-line of thinking. But I also don't necessarily have the drive or interest to stand on digital barricades and plant some flag. But I suppose that's a common problem with me and issues in society, I see the problem but I just don't really have the time or energy to really be a part of the solution.
I wish I could say I was different, but right or wrong, I feel almost exactly the same.