I suspect developers may have overestimated why Dear Esther and Gone Home succeeded. I didn't hate the games, but going into them with only light information and a handful of screenshots, I came out feeling pretty frustrated at the snail pace and lack of anything to do. It's my own fault for sure, but I really thought both may have had some light horror elements. Throughout both experiences I kept thinking if ANYTHING would happen, and nothing ever did, and then they ended. Being open from the start about nothing happening, I can see why it would have trouble. Being told that it's exactly like those games that burned me the first time isn't exactly a sell. I understand some people really liked these, but they also succeeded by misleading a larger audience, either intentionally or not.