I saw a commercial for Halo: Reach and at the end it claimed it was the "Most anticipated game of 2010".  Seriously?  Where do they get the balls to even suggest such a thing?  I can think of two games right off the top of my head that are probably more anticipated and have a bigger player base than Halo:Reach.  Starcraft 2 and Civilization V. I'm sure there are more, but I felt the need to point this out. 

Because it will crush both of those highly anticipated games sales-wise? 

As far as "where they get the balls"? I think they grew those balls over years of ridiculous levels of success.
Whether an individual is a fan or not, one should understand that they've earned those balls.

well, starcraft and civ fans may be more dedicated, but halo:reach is more known. a lot of people who aren't gamers know about halo, simply because it's become that big. as for starcraft and civ 5, i barely saw commercials for them.

Halo is known by people who go outside, Starcraft isn't.

I could say the same for Halo: Reach.  Aside from this month, I haven't seen anything about that game.  There were commercials for Starcraft 2, not to mention  the decade of time between the games to create anticipation.  And Civ V doesn't need any commericals. 

" I could say the same for Halo: Reach. Aside from this month, I haven't seen anything about that game.

" @TekZero said:

" I could say the same for Halo: Reach. Aside from this month, I haven't seen anything about that game.

You saw enough to come to the internet and complain about it. ...you understand I had to right :) "  

If you think about it, it doesn't have all that much to compete with in terms of popularity. Starcraft is big in the PC world, but that's it. Civilization's even less popular than Starcraft. The only other game that I think can come close this year is Call of Duty: Black Ops.
 
@IcySandman said:

" Halo is known by people who go outside, Starcraft isn't. "

" Halo is known by people who go outside, Starcraft isn't. "

I guess my point is anticipation is created by the length of time in development plus the demand.  Starcraft definitely has it since the last game was released so long ago.  Civ has it since it's been years since the last Civ game.  It seems like that last Halo game was released not too long ago.   Therefore there can't be as much anticipation for it as the other two.  
 
On a side note, it seems like "most anticipated game" is turning into "game of the year".  A title given out to multiple games during the same release window. 

" @IcySandman said:

" Halo is known by people who go outside, Starcraft isn't. "

Even though I'm loving starcraft right now, this is so true. "

Honestly, they probably have the biggest pre-order numbers.

It's called marketing.

" It's called marketing. "

It generates interest in a product

" I guess my point is anticipation is created by the length of time in development plus the demand.  Starcraft definitely has it since the last game was released so long ago.  Civ has it since it's been years since the last Civ game.  It seems like that last Halo game was released not too long ago.   Therefore there can't be as much anticipation for it as the other two.   On a side note, it seems like "most anticipated game" is turning into "game of the year".  A title given out to multiple games during the same release window.  "

" 

Man I hate marketing! Those guys who are doing there jobs are assholes!! 
 
Seriously, grow up, kid.  It's called selling a product.  If you were head of marketing what would you say "Halo Reach:  Not as Good as Starcraft"?   

Well considering Halo 3 sold about as many copies as the whole Civilization franchise I would say its pretty safe to say Halo Reach is more anticipated than Civ 5. Starcraft 2 is more of a challenge but I would say that Halois the most anticipated game this year.

" Actually I have a degree in marketing.  If I was in charge of creating the ad campaign for the game, I don't think I would include that little blurb.  It's unrealistic and it opens the door for argument.  The game is anticipated but no where near the level of Starcraft.  I would think that any gamer, the target audience the commercial is trying to reach, would know that.  "

" Because it's better than saying, "The Most Overrated Game Of 2010".
"

Starcraft 2 has been anticipated for 12 years, before the halo series existed. Starcraft 2 is more anticipated, Halo: Reach will be more popular.

" Starcraft 2 has been anticipated for 12 years, before the halo series existed. Starcraft 2 is more anticipated, Halo: Reach will be more popular. "

" @No0b0rAmA said:

" Starcraft 2 has been anticipated for 12 years, before the halo series existed. Starcraft 2 is more anticipated, Halo: Reach will be more popular. "

That's about right.   I wasn't saying that Halo: Reach will flop or that Starcraft will outsell it.  Just that Reach isn't the most anticipated game this year.  Anything with the Halo name on it will sell fantastically.  "

" @TekZero said:

" @No0b0rAmA said:

" Starcraft 2 has been anticipated for 12 years, before the halo series existed. Starcraft 2 is more anticipated, Halo: Reach will be more popular. "

That's about right.   I wasn't saying that Halo: Reach will flop or that Starcraft will outsell it.  Just that Reach isn't the most anticipated game this year.  Anything with the Halo name on it will sell fantastically.  "

Yes, and obviously the people making the ads for Halo: Reach should have taken that into account, seeing as how "anticipation" is an objectively measurable quality. Every anticipation by a Starcraft fan is easily worth 2.33 (repeating of course) anticipations by a Halo fan.   Well, everything will turn out alright when negative reaction results in the sales of Halo: Reach tanking and those responsible for perpetrating this horrendous crime are put away for the rest of their natural born lives. "

I think Gran Turismo 5 will outsell reach. Seriously.

" I think Gran Turismo 5 will outsell reach. Seriously. "

" I think Gran Turismo 5 will outsell reach. Seriously. "

" @Blueman said:

" I think Gran Turismo 5 will outsell reach. Seriously. "

Seriously? "

" @Lies: Some reach people might anticipate it at like 0.7%. "

HAHA reminds ME of this STRIP I saw:

It's a fucking commercial. Relax.

" HAHA reminds ME of this STRIP I saw:

"

" HAHA reminds ME of this STRIP I saw:

"

" Because it will crush both of those highly anticipated games sales-wise?  As far as "where they get the balls"? I think they grew those balls over years of ridiculous levels of success. Whether an individual is a fan or not, one should understand that they've earned those balls. "

" @Axxol said:

" Because it's better than saying, "The Most Overrated Game Of 2010".
"

You are a moron. And its called marketing people. Even Bungie poked fun at this on their website. They called their weekly update "THE MOST ANTICIPATED UPDATE OF 2010." "  

" @Axxol: gaylo sux!!! the wepons are likez toyz an da gameplay itz genric!!! iz rater playz halflife thn teh gayloz!!! valve rulez!!!!!!!! "

" I think Gran Turismo 5 will outsell reach. Seriously. "

" @Blueman said:
 And I'm sorry, but I heard of Halo:Reach only recently.  "

" @ProfessorEss said:

" Because it will crush both of those highly anticipated games sales-wise?  As far as "where they get the balls"? I think they grew those balls over years of ridiculous levels of success. Whether an individual is a fan or not, one should understand that they've earned those balls. "

.... I am pretty sure SC2 worldwide will crush Halo: Reach. "

Civ V, really?

It's a habit of mine to constantly question commercials when I see them.  When I saw the tag line I immediately turned to my wife and said  "I can think of at least two games right now that are more 'anticipated' than Halo:Reach"  I know it is just the tag line, but it is one that I find highly questionable.  I didn't know that Reach had such a build up before the commercials started running so maybe I am just underestimating the "reach" of this game.  All I know for sure is that it is another Halo game where the last one was released not too long ago.
Heh. 

Reach is probably more anticipated by the masses than SC2.  That's prob where they're going.

Most anticipated.......if you like Halo

I bought starcraft 2 and love it. Halo Reach is still my most anticipated game because I like Halo.