I don't intend to speak for anyone, as we each have our reasons and understandings, but I will express why this matters for at least one person, me.
There is one solution for broadband internet in my neighborhood, Comcast. I have an HD webcam setup at my grandparents' home to watch my grandmother with Alzheimer's. That camera streams to my household for hours each day in an effort to ease the burden on my grandfather. He watches over her instead of assisted living and various members of my family watch the cam throughout the day. In addition to this, this house streams everything. That includes Steam, Origin, Netflix, Hulu, Pandora, TED conference talks, occasionally NBC Nightly News, The Daily Show, random Youtube videos, and of course, Giant Bomb's own Quick Looks and TNTs. Furthermore, I upload RAW format images to my friends in S.Korea for use in their restaurants.
Before I knew a cap even existed, I let the camera stream for the majority of the day. Comcast cut my internet off after 3 consecutive months of averaging 1 Terabyte. I explained my situation and they restored me, but now I have to watch my usage like a hawk, yet I still average 100GB over their limit and really hope they don't oust me; as I will have zero broadband solutions until ATT reaches my address. With their limit, I don't see what good it would do. Comcast does not offer a solution for users like myself, all residential tiers are capped. I pay $62.95/month for 15/3, more if I didn't own my own modem.
Again, I don't intend to persuade anyone to do anything, but I hope some will recognize that there is a group, whether it's a minority or majority, that exists like me. As innovation becomes the industry of America, and manufacturing moves entirely overseas, the internet will be one of our greatest tools to succeed.

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