Apple:
- Mainstreamed purchasing music online with iTunes. Now iTunes is the world's largest music store, selling more music than even Walmart.
- Mainstreamed portable media devices with the iPod.
- Mainstreamed smartphones with the iPhone, while making them simple enough for even the least tech-savvy people to use them.
- iPad
Google:
- Made it easy to find just about anything online. Yes there are other search engines, but Google is regarded as the best.
- Although Google didn't create Youtube, they do own it and they did make it bigger and better.
- Gmail, Google docs, and other online software they made were innovative.
- Android



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