The difference with 'other' sites, they are largely supported by Ad's which make paying for these HD video's far easier (although admittedly they wont pay anything to have them in HD on youtube) GB's mission has been to avoid advertisers as much as possible, they are offering a site which has far less or any bias because of advertisers. To do that they ask people to pay for a membership, to make the membership more noticeable they offer HD content (among other things.)
Its the idea of the no advertisers, just something you have to live with.

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