This guy has a brain. I'm still neutral on what console I want to invest in but it was getting to the point where everyone just hopped on the Sony bandwagon and stayed there even though Microsoft removed the DRM. Which is what the main issue was in the first place, but people like to find a problem in every detail to validate their argument for the sake of having the last word, not for having a fair discussion.
I appreciate that sentiment, glad this idea gets through to someone, at least. I admit, it is a difficult model to see through the smokescreen of bad PR Microsoft has garnered, but that's part of why it was so ingenious. The average person could never have thought up such an almost universally beneficial long-term business strategy, and that's why those execs make the big bucks. Microsoft's Achilles heel is, and always has been, it's public relations strategy. A juggernaut like them, especially one that is so essential to modern-day operations, doesn't know how to properly market their product because almost every product they have ever put out has sold itself! (prime example, Windows OS') Whereas a company like Apple has to rely almost exclusively on aesthetic, advertizing, and curb appeal to move products. If you want to see a juggernaut from a PR and advertizing standpoint, look no further than Apple. I dislike all Apple products with a passion, I like the company even less, but I know a successful marketing strategy when I see one.
Microsoft, in my opinion, thinks that the public is smarter than it really is. They don't "dumb down" things for those unable, or more likely, unwilling to understand. They are working on it, but there is a fine line between "streamlining" and "dumbing down". That's probably why every other Windows OS is great, while the others between are just "meh..." If they could simply learn how to deliver their vision of the future with more grace and justifiability to core audiences, they would be even more profitable than they are today. Prime example, the Zune. It was an excellent device, just as (if not more) functional than the Ipods of the time, definitely more durable, with a solid marketplace application comparable to ITunes with no restrictions, excellent compatibility with Windows machines and a competitive price point. Why did it fail? Almost zero marketing effort compared to Apple's "all out" approach. This is Microsoft's biggest downfall, by a landslide. Not filling our heads with a bunch of trendy, useless, garbage, jargon-filled advertizing and just saying
"Hey, man. we got this new thing that we want you to explore for yourself. We want you to have the firsthand experience and excitement of discovering all of our new bells and whistles yourself, because we put in too much work to ruin that for you."
Alright, my bias really is starting to show now, and I'm a major business tech junkie so I'll leave it at that.
Just some food for thought.
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