Come September of 2010(probably), Bungie will release Halo: Reach for the millions of Halo fans.  With this Microsoft will finally be free of the burden of restraint that Bungie has bullied onto them when it comes to the franchise that made Xbox.  The shackles will be taken off and the monster will be let loose.  No longer will we have to wonder what crazy shenanigans Master Chief is really intended to do,  pump cash into Microsoft’s greasy hands.  It’ll be like free money.  Sure there will be overhead from developing the dizzying array of tie-ins and schwag but, really, who’s gonna care. 

Attempts at extending the brand have been in effect for years now with the novels, comics, cd’s and different types of games with Halo Wars.  While this sounds like a lot all of these products were still (to an extent)meant to meaningfully expand on the fiction.   A spartan made its into DOA 4 and that was clearly a warning sign.  Soon there will be an anime, someday a movie, and more games that look less and less like what the first game was.  Bungie has been able to keep busy, forcing Microsoft to keep things in check so far, everything has at the very least been something you could entertain yourself with.  That’s already beginning to change.  Mark Ecko is coming out with some ugly t-shirts.   And in an effort to prove synergy is always awesome, Halo waypoint is going to give you everything you need to know about Halo, where to buy it, when to buy, and how to buy it, all in one convenient on-line destination.  All this before Bungie is even, completely, gone.

I, for one, can’t wait to see Halo vs. Sonic at the X Games sponsored by The Dew.  The Arbitor will go for the gold in skateboarding and Rally racing against his new arch nemesis, Tails.  The prophet of Regret will face off against Dr. Robotnik in floaty chair street luge.  More and more games with less and less effort and care going into them.  On the bright side, we’re just a few years away from the inevitable and glorious reboot of Halo.  Remember last year when EA said they were going to change how they were handling the Need for Speed series.  Remember how they immediately announced four different games in the series.  Soon you’ll remember great games like; Halo 8, Halo: Black(by Criterion, don’t ask how), Halo Stealth and Halo: Spartan Jump rope.  This is how things work and it’s what makes America great.  Whenever bullies, like Bungie, step out of the way of progress we all succeed.  Poor Microsoft has been sitting on their hands and twiddling their thumbs for the day that Bungie packs their crap and leaves Halo behind.  And Master Chief and Cortana are gonna get married and have holographic cybernetic seven foot tall space marine babies, and they’re going to fight Army Men.  Hallelujah.     
 
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