Although it would require a concerted effort by the community (and, let's face it, unless someone from outside the industry talks smack [Ebert], that's about as likely as successfully herding cats), refusing to buy the games from the stores (like GameStop) that do this kind of thing might help curb the behavior. (I'm not sure why anyone buys from GameStop anyway, but that's 'nother ball o' wax).
Pre-order, exclusive DLC is BS.
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