I find myself price sensitive knowing that sales are so regular, and that Gold/Definitive/GOTY versions of games are so commonplace. Paying full price made sense to me at one time when sales were uncommon, and often came so much later that the likelihood that I would even buy that game was low. NES/SNES era is key, here; and those games had a tendency to be $70-$90 at release, especially for something popular. That's less the case now.
I am interested in Immortals Fenyx Rising. I have not yet purchased Immortals Fenyx Rising. I was waiting first on a sale, and second to buy at a time where it would not languish in a backlog. Immortals Fenyx Rising is very often on sale. While the price tag may be $60 for the basic version, and $100 for the game + season pass bundle (Gold edition, I think it's called), it's on sale so often that I just think of that game as a $30/$50 package, not $60/$100. When the time comes and I am ready to make a purchase I will know that either the game is on sale, or I just need to wait a week or two to see it on sale again.
The same holds true for other games, more notably single player games. I don't play much in the way of multiplayer, which would obviously have different criteria (ie: getting in while there's still a sizeable population), so I cannot comment on that; but for my buying dollar it makes little sense to pay full price anymore.
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