There is this management phrase called barrier to entry. Steam has managed to build up around it enough goodwill with their customers through past actions even though admittedly Steam launched under rather shambolic circumstances. Contrast this with EA who has yet to prove that they consistently care about their customers. Getting into a verbal match with Steam won't win them any more customers. What they need to learn is the art of customer seduction; and in this, Valve truly understands their market segment.
And on topic, so has Blizzard. They have yet to do horrendously wrong by their fans.
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