It's almost like these titles (release, early access, and unfinished) mean nothing and every release is case by case. It's the same with Free-to-play and loot boxes.
If Early Access really didn't mean a thing, then gaming outlets would have reviewed the game during its Early Access period, just like they do with any "finished" game. No one doubted for a split second whether they should review Battlefront II or Mass Effect Andromeda or give them a few months to get better... but somehow the Early Access tag made PUBG immune to any "pre-release" criticism in the form of a review or purchase recommendation.
Let me ask you something: how do you think that a game like Mass Effect Andromeda would have been initially received if it had launched on Early Access? Do you think it's animation issues and boring sidequest design would have been waived away like PUBG's problems were? And don't tell me that "PUBG is fun!", as if that was an excuse for its real, objective issues. Any game can be fun or a chore and that's completely subjective. Frame rate issues, crashes, bad UI, rampant cheaters, bad monetization schemes... all those are objetive negative points.
Come on, let's be honest. "Early Access" is a free pass for bugs, crashes and poor performance, since everything's gonna get fixed by the real release, right? It only "doesn't mean anything" when you have to give a game an award or tear a new one on a major AAA release that shipped buggy.
I'm 99% sure that PUBG is going to be Giant Bomb's GOTY and that breaks my heart. It's not even a matter of having the game I want win GB's GOTY. It's won plenty already, so not getting one or two isn't any issue at all :P It's just that my perception of Giant Bomb as an outlet in which I can trust is about to be shattered. As OP said, in previous years the "Please Stop!" award was given to broken-ass games. And yet, in a year full of amazing, polished games that pushed the medium forward in many different directions (narrative, visuals, gameplay), giving the website's most important recognition to a game that is fun completely despite itself is the worst outcome possible, seeing how pervasive broken games filled with microtransactions are these days. I still hold a tiny bit of hope that any other game snatches the award, but that hopes fades a bit more every day...
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