@parsnip: @imallinson: This has been happening for the past 3 years, with Ubi (I was not around when THQ was doing this) games take 1 to 4 weeks to arrive and this year with a £50 price tag (£20 more than most games: eg Shadows of Mordor)
It's pretty much a deal between the two as the did announce more marketing and special editions with the company since the year this started, I went into my local game today and they are selling the game boxed and downloads and promotion spots.
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