So it's pretty obvious going into our 6th year of this current gens console cycle that diminishing returns are obvious, not only in the graphics department but in the game play that we as gamers experience. This can come down to player caps in multiplayer to bad textures in single player and all the other technical wizardry that developers use to make us focus on the action during the scene and forget the minor details. I was an avid PC gamer only during the early 2000's because there were so many great games you could not experience on consoles, Jedi Knight, Aliens VS Predator 2, etc. These are games that are not even considered the niche of PC gaming, these are action games that could translate very well into the mainstream audience.

My belief is that the console audience is starting to grow stale, and while many will point to MW3's sales that this is not true I disagree. I think the point is that PC gaming should capitalize on consoles stagnant actions. But my idea was instead of going Alienware's route where even a desktop costs $1,000 plus. Is it that out of the ordinary to start a PC assembly company or manufacturing company that can cater to gamers or video artists on a budget? I realize the profit margins on PC components are very low but there are people are willing to pay $60 bucks for a console title like Dead Island that looks way better on PC, but they can buy it for $20 on a Steam sale.

What I'm pointing out is, if someone is willing to spend $60 bucks for a product on an inferior machine, there's always the opportunity to get them to buy something else and have them spend less.

Is it really not that feasible that a company can get a contract with Nvidia or ATI or any of their outsourced contract manufacturers to create a brand developed PC platform for gamers on a budget that would include multiple pricing platforms and upgrade options.

(edit) it's not like we don't have graphics options in PC gaming already

I know people will say this is crazy but with the console companies doing nothing at the moment how is it not crazy? I don't think this would be successful in a year but give it three maybe with a proprietary distribution platform integrated with Steam and I think it would dominate everything on the market. In essence prices would be better on Steam but you can still can buy full price retail box titles in stores and integrate them with Steam.

I'm not talking about making a console, but a varied budget, gaming PC. People say that mainstream consumers buy consoles so they don't have to upgrade but they don't want to spend the ludicrous prices of Alienware. So is it really impossible to find a middle ground?

Here is how I would technically would do it, I would set a contract with a motherboard company like asus for example and you could pick if you want an i7 processor with the motherboardr or i5, you could choose if how many RAM slots it has and what graphics card. People will say "Oh well just by a Dell" or whatever but they don't give you the options with their systems unless they are $2000 plus most of the time.