@tuxedocruise:Sorry for taking so long to respond. There hasn't been much of a reason to visit a site without content.
Thank you for the examples. They are cases of companies manipulating wireless service, but I understand the implication. Big ISPs are looking to make the most money, the big data content providers are looking to avoid paying for the access despite driving demand, while avoiding regulation themselves and the federal government just wants their cut & control.
The admission of the throttling of Netflix by Verizon is specious and wasn't caught by a governing body but the consumers and called out by the collective internet that noticed. Like the peer to peer example, that was a lawsuit brought by customers. The exchange of data between content providers, the intermediaries and ISPs is a complex thing and prioritization problems will continue to occur regardless. It is impossible to "treat all data the same". I don't find the concept of people whose data needs cause a higher demand paying more than my mother who never streams a video or downloads 100GB games, horrifying. If your activity requires higher prioritization which costs more to provide, why shouldn't you (or the content provider that gets advertising or subscriptions) pay for that?
It's not like ISPs didn't answer to the FTC prior to the 2015 legislation either. Business practices, including the collection of private data, were already under their purview. The case for why the FTC isn't a good enough watchdog hasn't been sufficiently made.
Simplifying the permit process for new ISPs, offering grants to start up companies and encouraging competitors to expand their coverage would do more for broadband access & cost than putting an archaic bureaucracy established to regulate the telegraph industry & terrestrial radio in charge of deciding which internet business practices are allowable to even explore.
If you are open to the arguments against Net Neutrality, of which there are more than we've discussed in this thread, I encourage you to read this.