Are WeChat banner ads a good choice for your WeChat advertising?

WeChat banner advertising is the most predictable way to grow your WeChat followers with stable ROI. We suggust to run a few test campaigns with different content to calculate the CPA. A WeChat follower cost between 8 RMB – 20 RMB depending on your targeting and how well you optimize the campaign. It’s a good method to get started on WeChat. However the quality of the followers tend to be lower compared with WeChat Moment advertising. And brand should not neglect the importance of posting original and useful content on WeChat to organically grow WeChat followers.

wechat advertising

The “new version” is much more promising, but take it on a case-by-base basis. The way it works is very similar to a traditional Key Opinion Leader campaign, with pros and cons:

  • Pros: performance based pricing, and easier to link users to your website
  • Cons: few KOL have this feature available today. Very pricey. Tencent gets part of the money.

If your budget enable it, these new banner ads are likely to be a good choice for your brand.

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Method 3: Key Opinion Leaders

Influencers are another way to market your brand on WeChat. It means paying a popular WeChat blogger (either through a flat fee, a result-based fee or by giving away products) in exchange for a promotional post on their WeChat account.

The push message can be either a full article talking about your brand, or a banner ad at the end of a content piece (of course, the first option is usually much pricier).

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