I think the internet, along with mass consumerism has given a voice to the consumer, but only as it relates to consumption.
This along with the echo chamber of "wasn't shit good back then" that all generations have had and the ease of just repackaging an old tired product rather than coming up with a superior one means the nostalgia cycle will continue.
Before the internet a product would perform poorly or actually be limited, then die and the manufacturer might get a few letters of complaint and they would move on with a new product. Now a market researcher can justify their job by pointing to data collection of brand names being discussed at any given moment and the cycles of consumer interest and re-release the same product a few years down the line, and they get to say its because the fans asked for it.
As for nostalgia its self, while I do tend to find the present kind of tiresome and I find fault with a lot of the shit being sold today. I don't generally find myself longing for the products of my youth. No-one can sell me my past, as much as they would like to try. Also and I think this one is really important, sense memories are hugely impactful but are also easily over written. Did your deceased grandmother always give you a particular brand of ice cream when you came to visit? Eat it after 20 years and you'll likely be flooded with memories and emotion. Buy a few tubs of it of it and kiss those sense memories goodbye as they will be replaced with the memories of whatever your doing when your eating those tubs. I actually go so far as to avoid certain food and music that reminds me of important events and people specifically because I don't want those associations to break down.
That being said I still don't think it is unfair to just like certain things that have disappeared and be vocal about it in order to get what you want its not always coming from a place of nostalgia or pining for lost youth Sometimes the product of today is just not as good as what was replaced.

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