A pioneer, an innovator, i never saw that personally. Sure, he went head to head with the ESA, but it was not like he had a completely different vision on how new games should be revealed. We've seen so many Geoff Keighley shows throughout the years, even his own productions, that it's clear that there's no monkey up the sleeve. His shows are as cookie-cutter as you could think up.
You get ads, you get trailers, you get some celebs & studio-heads talk for 10 min. All on a flashy big stage. The viewnumbers point towards this old-skool way of doing things is still bringing in the numbers, even if a lot of the vocal ones don't seem to like the presentation. Next year, he'll still have some games to reveal and people will tune in once again. Geoff doesn't have to do strange Devolver acting extravaganza's as long as he gets a handful of game-reveals that people want to see. And if the viewers are with Keighley, game reveals will want to be there too.
Writing this post made me think of the most unusual show i've seen Geoff do, and that was probably that one event where he had Joel McHale as co-host and i think Odd Future was in some carpark and there were sofa's? You could just see Geoff be incredibly embarrassed and angry during that show, while the audience was mixed between 'what a shitshow' and 'omg i can't turn away from this, this is a very entertaining carcrash'. But if you were creating that thing, you'd probably feel like you should never do anything like that ever again and go back to the tried formula of showing some trailers that people might care about, getting funding for it through ads and weird razorblade-robots and keep the innovation aspect restricted to creating a island-background with a floating orb.
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