Activision - The New EA?
By PrawnToast 2 Comments
A few years back everyone seemed to hate EA. They had become the Microsoft of games publishers - a huge faceless monolith that shat out cookie cutter sequels and licensed properties endlessly.
Since Riccitiello arrived last year, EA seems to have made a lot of steps in the right direction and press feedback and coverage has been far more positive than any time I can remember in the past 5 years..
EA Partners
Great acquisitions - Bioware, Pandemic
New IPs
Meanwhile, Activision, under the reign of Bobby Kotick seem to have become more like the old EA, with sequelitis and IP overkill. They've been getting generally unfavourable press with their preview days and E3 press conferences gaining little buzz (despite having some genuinely good titles in the pipeline).
Even the once untouchable Blizzard (now part of the Activiion fold after last year's merger) have begun to feel the pain. Their recent Diablo III annoucement set off legions of fanboys the world over, complaining about it's graphical style or 'WoW Gayness' as one indignant hater referred to it.
Strange days indeed.
2 Comments