Apparently "There are more details below, but even if you fall outside of the refund rules we’ve described, you can ask for a refund anyway and we’ll take a look." isn't true, because if you do fall outside of the rules they put forth, there's no way to actually ask for a refund.
There's a bunch of buzz over on the Total War Reddit. And all the marketing seems to be directed straight at the community with live streams and letting Youtubers play it and release their own videos.
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