These days, I spend the vast majority of my web browsing time either on Whiskey Media sites or reading web comics. Just today, however, I was reading a review of a mouse on CNET. I read a couple of paragraphs and then came across something odd. A next page button. I'd spent so much time on Whiskey Media sites that I'd forgotten how the rest of the internet formats articles.  
 
Now I know that most other sites design their pages that way to increase page views so that ad revenue goes up. I've known that for a long time now. Still, it made me think, "What, they can't fit this all one page? It's the fucking internet! If something's long you just scroll down! Wikipedia articles don't have next page buttons. Giant Bomb reviews don't have next page buttons." It's something that wouldn't have bothered me a couple of years ago, but Whiskey Media has spoiled me. They don't let old conventions keep them from pushing onwards toward a better internet, and I appreciate that. It's like Dave Snider told me at the block party, you either design for five years ago or the future, and Whiskey Media chose the future.

I really love the web design of the Whiskey Media sites too but god dammit, I hate when websites spread articles across multiple pages, it's deliberately poor web design to net the companies behind the sites more money and yet seems to only be used by sites who are probably well-off enough to be able to make the decision not to do that kind of thing anyway. Anyway, big up the Whiskey Media design team.

Yea I hate how the most wealthy sites use the pages, but better quality sites don't. I love WM, sad I couldn't buy the sub, I will soon I promise.