Will the MLS see a long-term bump in ratings b/c of World Cup?

Personally I think that the MLS will be disappointed by the lack of interest after the World Cup. The World Cup has America excited because of national pride, and right now the country could use something that we all can agree on, something not in the slightest partisan. The World Cup is also a showcase of the greatest players in the world, the MLS is a tremendous downgrade in pure talent. Im sure right after the World Cup a few people will want to go see their local teams, especially in L.A. where Donovan plays, but after that I think people will get bored with it and go back to not really caring. I know I will.