To be fair, they are calling for over a metre of snow tomorrow alone for the New York area. That would make big news up here, let alone in one of the most populous areas in the world. I'm in Halifax and the radio just said that the wind gusts tomorrow here will be over 110 kph, which technically is a Cat1 hurricane. If they get that bad or worse in NYC, then they have every reason to worry :)
Also, they did just have this in Buffalo, so they might be snow-shy:

Agreed on the whole branding thing though. That was started by The Weather Channel, and the National Weather Service has totally disavowed it.
If it makes you feel better, I have family in Vancouver (Canada-side) and they freak out when they get 5 cm, too ;) Good luck with the storm if you are stuck in NYC!
I live in Canada just across the border from Buffalo. I got caught in that shit and got stuck in Buffalo for a week. It was awful.
To answer the OP's question, I don't blame anyone from Western NY to over reacting. That storm they had was insane and I was right in the middle of it. People died in their cars, buildings caved in, people were stranded for days.


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