Apico is like...
Year by year, the simulation genre library expands. Whether by the continuation of veterans like Marvelous, indie developers like ConcernedApe, or through hopeful Kickstarter campaigns, this once-niche genre is branching out in different directions with each title hoping to stand out in some way from the rest.
New entries may sometimes keep classic elements such as the scythe/hammer/axe/hoe toolset, but some minimize the farming aspect to focus more on crafting, while others dive into completely new mechanics such as building houses for fellow residents or sailing to far away lands.
Apico, the beekeeping simulator, leans more to the mechanical side of the genre, focusing on efficiency, crafting, and material organization.
To get a feel for this game, I find it easier to describe how it's similar to other simulation games (and also may encourage people to try these out as well).