Ya know, I know Rohrer is just experimenting with pricing and will realize with this game that it likely doesn't work as well as he thinks, but I almost feel like he's being manipulative more now than on some Steam sale, even if he's not doing it intentionally.
"Buy my game early, get it for 8 bucks, sure you don't know if it's good, but hey, it's cheaper now. When it launches, and likely has the most buzz and reviews it'll be 12 bucks. If it turns out to be good and you waited, sorry, pay a 4 dollar waiting to hear if it's good fee. Anyone else whether you're late finding out about it or you just don't keep up on games, you get an 8 dollar 'just hearing about it' fee."
Sure, there will be times where this could work out for the developer, and more power to him regardless of which way it goes, it's his game to do this with. BUT, coming from someone who picked up 2 copies of Diamond Trust of London DS because of the Quick Look done here on Giant Bomb, well after the 'pre' buy (Kickstarter) and after the release date (When the carts actually went on sale), I can promise him, if I'd heard that the game was 20 before I bought it for 30, it would have had a negative impression on me and I might have shied away from buying it at all. Not because I couldn't afford it, but because I'd have felt that I was being taken advantage of because I hadn't been 'in the loop' and got the game early.
That said, I'm not even offended by a prebuy price, those supporting the game getting made/finished maybe deserve a thanks, but banning sales that might pick up those who didn't seems foolhardy and a middle finger to those who didn't support it before.
This coming is from someone who has put 750 into a single game (Tesla Effect) via Kickstarter. I'm not against prebuying a game if A: I trust a developer or B: The game wouldn't be made otherwise, but don't punish everyone else who hasn't yet learned to trust said developer to always make good games or who was late to the party. That feels more icky than a Steam sale where someone might buy a game and not play it, having essentially wasted their 2-5 bucks.
Edit: Oh, and as my wife pointed out, we never did get around to playing Diamond Trust of London for months after getting it because we moved as it showed up and it got lost in the shuffle, so buying a game full price doesn't necessarily mean you will play it.
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