So I'm sick of popping in a Blu-ray, and then having to watch an unskippable advertisement....for BLU RAYS!! I mean seriously? I'm already watching your format, you seriously think you need to continue to sell me on it? I bought the PS3...I BUY movies, and I go for HD before anything else. But yet you're still determined to shove your success over me as a consumer down my throat.....thanks for that. i know it's trivial, the ads are like 1:30 tops....but it's the principle. Good thing I wrote this blog...that'll fuckin show em.