I would say here in the US its not very popular, but the people who do like F1 are usually quite knowledgeable and passionate about the sport. The time difference does kind of suck, I actually don't go to any car forums the day of the race so it doesn't get spoiled for me. The Singapore race today was on at 6:30 am CST and then a rebroadcast at 12 noon CST both being on the cable channel SPEED, but earlier this year were 3 races on FOX broadcasting and a few years ago 3 or so races were on CBS.
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