The initial response after the release of Homefront was well received, if not mixed, despite it's lackluster presentation. Upon the release of the game, however, THQ's financial stock began to tumble regardless of the growing sales and word of mouth circulation. Sadly, after that month ended, sales fell below expectations which never recovered. I believe it attributed to poor reviews and the announcements of Call of Duty: Black Ops First Strike map pack , and Battlefield 3 at that time.
In attempts to appease the shareholders, THQ announced that they've sold 2 million units, when in fact they've only sold 1 million.
Ultimately, what did them in was the expensive marketing campaign for Homefront. THQ blindly spent too much time and money with the advertising than anything else in hopes to draw in sales and compete with the other big budget shooters instead of being it's own entity. A problem we're still seeing within the gaming industry today. They bit off more than they can chew, thus, the closing of Kaos Studios.
Log in to comment