@ht101: Year over year raw ratings have dropped 20-25% from the last year alone. WWE's ratings have steadily declined since they bought WCW. There is plenty of room in the market for a legit competitor for WWE. Still unknown if AEW is going to be a big thing, but a company that has a lot of money behind it and being lead by several of the smartest people in the business today on a mainstream cable station (assuming it's TNT) is exciting.
For a bit more of hypothetical numbers to through out there: TNA did a solid 1 million viewers every single week when they were on Spike. WWE is currently averaging less than three million viewers on Raw. AEW has already been much more successful than TNA at drawing a live crowd just through their work at social media, it'll be interesting to see if they can really bring in numbers through that as well as a legit marketing campaign on TV through TNT (if they start in October their commercials will be hitting at the same time as the start of Basketball season).
Do I think AEW is going to blow WWE out of the water week one? Absolutely not. Is it possible that a company being ran by a bunch of passionate people who have a great mind for the business and an investor who's "All In"(sorry) can provide legit competition to a company that has be frustrating a lot of its fans for the past decade and is ran by a guy in his late 70s who thinks it's a good idea to start a football league? I don't think it's crazy.