This one is hard to nail down in just a poll answer. I went with 0%, because, often, Let's Plays (in the sense of a Quick-Look) can serve to get the word out about a game and increase sales. That makes them -- more or less -- free advertising, so in that sense, the developer getting a cut is pretty gross. But when the video content is instead serving as a way to consume the game without buying and playing it, then the developer maybe should get a cut, because the video is eating into sales rather than increasing them. However, if a game is big enough, the sales hit is probably negligible -- like with the GBEast playthrough of Life Is Strange. And then, in really specific instances, if a game is small enough and the content is beloved enough, a full playthrough can be a boon -- the GBEast playthrough of Contradiction. And then what if virtually no one who watched the playthrough would have bought the game anyway? And then and then and then. So yeah, it's really complicated.
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