Cheers for sharing all this stuff with the community. It's nice to hear about how you want ads to affect the site, i.e. in a positive way, and not an obnoxious way that break the experience with the site. If there's one type of AD that i hate, it's one that i can pop my mouse over accidentally, and have a window expand to fill my screen. It's nice to know that the people who are going to be running these ads know what works, and what doesn't.