I realize this is a pretty old interview now but I stumbled upon it after following a link from the whiskey media site. This is a clip of Kara Swisher interviewing the whiskey media CEO Shelby Bonnie. For the most part the interview just discusses whiskey media's business model but Kara seems to have to push the video game nerd stereotype at 2:30 and refers to the users as being just like trained dogs at 3:58. Is this relevant? I don't know, but it seems strange to me. Maybe that's just par for the course for internet media people, they see their users as tools and don't actually like them as people and only act like they do while posting things on their sites. 
 
Here's the URL:     http://kara.allthingsd.com/20100520/whiskey-medias-and-former-cnet-ceo-shelby-bonnie-talks-content-and-more/