Capcom: Resident Evil Fans in Their Late 30s, 40s...

Avatar image for seppli
#1 Edited by Seppli (11232 posts) -

Quote from Capcom.jp's blog "Special Feature: The Secret of Success"

The longevity of the "Resident Evil" title also comes with problems. The main user group is now in their late-30s to 40s, and the average age is also going up as the series goes on with an increasing possibility that some percentage of the existing users will outgrow games altogether. Therefore, there is a constant need to gain new users, and the creation of opportunities for exposure in fashion magazines was carried out as an example. However, obviously game information is not carried by fashion magazines.

Therefore, we have created opportunities for receiving coverage in fashion magazines by collaborating with fashion brands which are popular among young people. We are also actively working on spreading name recognition among non-gamers through expansion in other industries, including the "Halloween Horror Night" event in alliance with Universal Studios Japan (USJ) and the opening of the "Resident Evil Café and Grill S.T.A.R.S." (a "Resident Evil"-themed restaurant) in Shibuya PARCO, Tokyo. These collaborative events are opportunities to be enjoyed by non-gamers as well, so it is important to plan them so that anyone can enjoy them and not aim them at a section of our core gamers.

Moreover, while running events for these kinds of casual users, we launched "Club 96", the official fan club for our core gamers. As a forum for the direct dissemination of information, including holding the annual members-only Premium Party, it serves as a bridge between developers and users.

"Resident Evil" has gained unwavering popularity through diverse expansion regardless of region and generation.

Yo, we are getting mad old! So old, Capcom fears we'll die away. It now recruits new fans with product placements in trendy fashion magazines and with Milla Jovovich movies. What if that isn't enough? Resident Evil Chibi? S.T.A.R.S. Waifu Academy?

Anyways, I guess it's good to know what goes through Capcom.jp's head. Food for thought. And don't die. Think about all the games that'll die with you. You monsters!

Avatar image for bbalpert
#2 Edited by BBAlpert (2891 posts) -

@seppli said:

What if that isn't enough? Resident Evil Chibi?

The makers of Etrian Odyssey present Resident Evil Q!

Avatar image for morningstar
#3 Posted by Morningstar (2460 posts) -

How dare they!? I'm in my early thirties thank you very much...

Avatar image for truthtellah
#4 Posted by TruthTellah (9821 posts) -

Yeah... I'm guessing they're at least a little off base...

No Caption Provided

Avatar image for yummylee
#5 Edited by Yummylee (24646 posts) -

Nuttin' dem young'uns love more than QTEs and crappy gunplay, amiright.

Avatar image for truthtellah
#6 Posted by TruthTellah (9821 posts) -

@yummylee said:

Nuttin' dem young'uns love more than QTEs and crappy gunplay, amiright.

Gee-howdy do they! I hear micromatractions are also a big ol hit with the chitlins.

Avatar image for nasar7
#7 Posted by Nasar7 (3223 posts) -

All that is well and good but it doesn't require you to change the essential genre of the series from survival horror to dumb action.

Avatar image for danteveli
#8 Edited by Danteveli (1441 posts) -

That Resident Evil restaurant is pretty cool so maybe I'm not that old.

Avatar image for alwaysbebombing
#9 Posted by alwaysbebombing (2691 posts) -

When I played Resident Evil, my controller was made of wood and powered by coal.

Avatar image for video_game_king
#10 Posted by Video_Game_King (36564 posts) -

Didn't somebody in the comic industry say something very similar? (Not about Resident Evil, obviously.)

Avatar image for theht
#11 Posted by TheHT (15794 posts) -

Maybe just make better games.

Avatar image for monkeyking1969
#12 Posted by MonkeyKing1969 (7470 posts) -

The Japanese are into fashion in a very weird way. If Capcom want younger player they need to make a better game as a first step.

Avatar image for artisanbreads
#13 Edited by ArtisanBreads (9107 posts) -

@nasar7 said:

All that is well and good but it doesn't require you to change the essential genre of the series from survival horror to dumb action.

Yeah that was my thought.

At least Resident Evil 5 was just really a co-op take on 4 (yes more action, but still based on a great game. And it wasn't bad).

But Resident Evil 6 definitely went too far. Lets see if they can get the series back on track. I hope they realize it isn't CoD or Uncharted.

But I definitely still remember that awful Resident Evil PS1 box art in my case, which I'd look at and just laugh. The first two games especially were big for me though. I even read two Resident Evil novels. That's pretty funny to think back on.

Avatar image for extomar
#14 Posted by EXTomar (5047 posts) -

Didn't somebody in the comic industry say something very similar? (Not about Resident Evil, obviously.)

A lot of people in other industries say this very same thing. "Man it is so hard creating things that the fans of a long running series would like".

Avatar image for coaxmetal
#15 Posted by coaxmetal (1834 posts) -

Maybe they are forgetting about people who joined the series at RE4? I loved that game and im only 24. Then again they already lost me, that was the only one I really liked. I played 5 and it was ok but it didn't do it for me. Also I don't know they really need to keep making RE games. Though I also thing they are probably mostly thinking of fans in japan.

Avatar image for artisanbreads
#16 Posted by ArtisanBreads (9107 posts) -

Maybe they are forgetting about people who joined the series at RE4? I loved that game and im only 24. Then again they already lost me, that was the only one I really liked. I played 5 and it was ok but it didn't do it for me. Also I don't know they really need to keep making RE games. Though I also thing they are probably mostly thinking of fans in japan.

I'm 24 and I played the first RE right when it came out. Don't have to be old to be a fan like that.

Avatar image for pr1mus
#17 Edited by pr1mus (4158 posts) -

Late 30s?

They're assuming that most people waited until 17 to start playing RE. They shouldn't do that.

This edit will also create new pages on Giant Bomb for:

Beware, you are proposing to add brand new pages to the wiki along with your edits. Make sure this is what you intended. This will likely increase the time it takes for your changes to go live.

Comment and Save

Until you earn 1000 points all your submissions need to be vetted by other Giant Bomb users. This process takes no more than a few hours and we'll send you an email once approved.