Quote from Capcom.jp's blog "Special Feature: The Secret of Success"
The longevity of the "Resident Evil" title also comes with problems. The main user group is now in their late-30s to 40s, and the average age is also going up as the series goes on with an increasing possibility that some percentage of the existing users will outgrow games altogether. Therefore, there is a constant need to gain new users, and the creation of opportunities for exposure in fashion magazines was carried out as an example. However, obviously game information is not carried by fashion magazines.
Therefore, we have created opportunities for receiving coverage in fashion magazines by collaborating with fashion brands which are popular among young people. We are also actively working on spreading name recognition among non-gamers through expansion in other industries, including the "Halloween Horror Night" event in alliance with Universal Studios Japan (USJ) and the opening of the "Resident Evil Café and Grill S.T.A.R.S." (a "Resident Evil"-themed restaurant) in Shibuya PARCO, Tokyo. These collaborative events are opportunities to be enjoyed by non-gamers as well, so it is important to plan them so that anyone can enjoy them and not aim them at a section of our core gamers.
Moreover, while running events for these kinds of casual users, we launched "Club 96", the official fan club for our core gamers. As a forum for the direct dissemination of information, including holding the annual members-only Premium Party, it serves as a bridge between developers and users.
"Resident Evil" has gained unwavering popularity through diverse expansion regardless of region and generation.
Yo, we are getting mad old! So old, Capcom fears we'll die away. It now recruits new fans with product placements in trendy fashion magazines and with Milla Jovovich movies. What if that isn't enough? Resident Evil Chibi? S.T.A.R.S. Waifu Academy?
Anyways, I guess it's good to know what goes through Capcom.jp's head. Food for thought. And don't die. Think about all the games that'll die with you. You monsters!