Something went wrong. Try again later
    Follow

    Robbie Bach

    Person » credited in 6 games

    The former President of Entertainment & Devices Division at Microsoft, Robert (Robbie) Bach lead the division responsible for, among other things, the Xbox, Xbox 360, and Windows Games platforms. He announced his retirement from Microsoft on May 25, 2010 after 22 years of service.

    Xbox Head Bach Retires, J Allard Departs Microsoft

    • 71 results
    • 1
    • 2
    Avatar image for mattbodega
    mattbodega

    2281

    Forum Posts

    34417

    Wiki Points

    0

    Followers

    Reviews: 3

    User Lists: 4

    Edited By mattbodega

     Robbie Bach, former Xbox department head     
     Robbie Bach, former Xbox department head     
    The men who brought you the Xbox and Xbox 360 are leaving Microsoft.
     
    News blog Techflash has obtained a memo confirming that Robbie Bach, the head of the Xbox department at Microsoft, and J Allard, the executive behind both the Xbox 360 and the Zune, have departed Microsoft. The memo, sent from Microsoft CEO Steve Ballmer to employees, reports that Bach is retiring after 22 years at Microsoft. J Allard's departure from the company is relegated to a single line in the memo, and while no official reason is given, unofficial reports indicate that Allard's departure is tied to the cancellation of his former project, a Microsoft-developed tablet PC to compete with the iPad. Both executives will stay with Microsoft until the fall, and Allard will continue to "advise" Steve Ballmer about products in the future, but their direct involvement with anything Microsoft is just about over.  
     
    So, yeah, a couple of executives are leaving/being politely yet firmly asked to leave Microsoft. No need to cry for these two millionaires; I'm sure they've been well compensated over their tenure at Microsoft. But let's take a step back and just appreciate what these guys were able to do, not just for Microsoft, but for video games. 
     
    These are the folks who brought us the Xbox and the Xbox 360. Think about everything that happened to video games because of those two consoles:

     
     My buddy J, proving once and for all the fly-itude of suit jacket plus hoodie.
     My buddy J, proving once and for all the fly-itude of suit jacket plus hoodie.
    We're talking about features and franchises so ingrained into our interpretation of modern video games that they're practically synonymous with video games. Can you even imagine what video games would be like without the achievement points metagame? Without friends lists and party chat? Without Master Chief? You may not love every single development that occurred in video games because of the Xbox, but you would be foolish to deny their importance, how central the Xbox has become to the production of video games. And the two men responsible for making the Xbox are now leaving, having radically altered the course of the medium. Not too shabby at all.
     
    So, Robbie Bach and J Allard, I salute you. You folks done good. Ain't a day that goes by that I don't appreciate your work. 
     
    Oh, and if you want to let Allard know directly how you feel about his work, send him a friend request on Xbox Live. His gamertag is HiroProtagonist, and he's always ready to throw down. I hear he loves the Xbox. He signed up on day one!
     
    How do you guys feel? Do you want to thank Robbie and J for the good times or curse them for the red rings?
    Avatar image for mattbodega
    mattbodega

    2281

    Forum Posts

    34417

    Wiki Points

    0

    Followers

    Reviews: 3

    User Lists: 4

    #1  Edited By mattbodega

     Robbie Bach, former Xbox department head     
     Robbie Bach, former Xbox department head     
    The men who brought you the Xbox and Xbox 360 are leaving Microsoft.
     
    News blog Techflash has obtained a memo confirming that Robbie Bach, the head of the Xbox department at Microsoft, and J Allard, the executive behind both the Xbox 360 and the Zune, have departed Microsoft. The memo, sent from Microsoft CEO Steve Ballmer to employees, reports that Bach is retiring after 22 years at Microsoft. J Allard's departure from the company is relegated to a single line in the memo, and while no official reason is given, unofficial reports indicate that Allard's departure is tied to the cancellation of his former project, a Microsoft-developed tablet PC to compete with the iPad. Both executives will stay with Microsoft until the fall, and Allard will continue to "advise" Steve Ballmer about products in the future, but their direct involvement with anything Microsoft is just about over.  
     
    So, yeah, a couple of executives are leaving/being politely yet firmly asked to leave Microsoft. No need to cry for these two millionaires; I'm sure they've been well compensated over their tenure at Microsoft. But let's take a step back and just appreciate what these guys were able to do, not just for Microsoft, but for video games. 
     
    These are the folks who brought us the Xbox and the Xbox 360. Think about everything that happened to video games because of those two consoles:

     
     My buddy J, proving once and for all the fly-itude of suit jacket plus hoodie.
     My buddy J, proving once and for all the fly-itude of suit jacket plus hoodie.
    We're talking about features and franchises so ingrained into our interpretation of modern video games that they're practically synonymous with video games. Can you even imagine what video games would be like without the achievement points metagame? Without friends lists and party chat? Without Master Chief? You may not love every single development that occurred in video games because of the Xbox, but you would be foolish to deny their importance, how central the Xbox has become to the production of video games. And the two men responsible for making the Xbox are now leaving, having radically altered the course of the medium. Not too shabby at all.
     
    So, Robbie Bach and J Allard, I salute you. You folks done good. Ain't a day that goes by that I don't appreciate your work. 
     
    Oh, and if you want to let Allard know directly how you feel about his work, send him a friend request on Xbox Live. His gamertag is HiroProtagonist, and he's always ready to throw down. I hear he loves the Xbox. He signed up on day one!
     
    How do you guys feel? Do you want to thank Robbie and J for the good times or curse them for the red rings?
    Avatar image for zirilius
    Zirilius

    1700

    Forum Posts

    49

    Wiki Points

    0

    Followers

    Reviews: 1

    User Lists: 2

    #2  Edited By Zirilius

    OMG NOOOOOOOOOOOOOOOOO

    Avatar image for pbhawks45
    pbhawks45

    819

    Forum Posts

    1045

    Wiki Points

    0

    Followers

    Reviews: 6

    User Lists: 5

    #3  Edited By pbhawks45

    Poor J.

    Avatar image for cooljammer00
    cooljammer00

    3187

    Forum Posts

    17

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 0

    #4  Edited By cooljammer00

    Bury the suit jacket/sweat shirt combo.

    Avatar image for deactivated-58c3985c661d1
    deactivated-58c3985c661d1

    2120

    Forum Posts

    38018

    Wiki Points

    0

    Followers

    Reviews: 10

    User Lists: 3

    Good article intern ;) You highlighted their contributions quite clearly, which are pretty integral to gaming as we know it today. I certainly do salute them. they did good

    Avatar image for kontrapunkt
    Kontrapunkt

    424

    Forum Posts

    728

    Wiki Points

    0

    Followers

    Reviews: 4

    User Lists: 0

    #6  Edited By Kontrapunkt

    All legends must come to an end, salute.

    Avatar image for ectoplasma
    ectoplasma

    1258

    Forum Posts

    77

    Wiki Points

    0

    Followers

    Reviews: 1

    User Lists: 4

    #7  Edited By ectoplasma

    Your news items are just too long for me. 
    Also: Maximum verbosity.

    Avatar image for colin
    Colin

    709

    Forum Posts

    293

    Wiki Points

    0

    Followers

    Reviews: 1

    User Lists: 7

    #8  Edited By Colin

    WTF SHIT FUCK, oh wait I'm ok with this.
    Avatar image for hamz
    Hamz

    6900

    Forum Posts

    25432

    Wiki Points

    0

    Followers

    Reviews: 2

    User Lists: 5

    #9  Edited By Hamz

    Can you confirm rumours that Brad Shoemaker has taken time off work to come to terms with the sudden news of J.Allard's departure?
     
    Otherwise nice read :)

    Avatar image for machofantastico
    MachoFantastico

    6762

    Forum Posts

    24

    Wiki Points

    0

    Followers

    Reviews: 73

    User Lists: 4

    #10  Edited By MachoFantastico

    I order two days of mourning for the very sad news. 

    Avatar image for gabha
    gabha

    407

    Forum Posts

    7530

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 7

    #11  Edited By gabha

    I was really, really hoping that Brad would report this :(

    Avatar image for camurai
    Camurai

    291

    Forum Posts

    9

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 4

    #12  Edited By Camurai

    They have done nothing but great things for gaming and I salute them as well.

    Avatar image for wolf_blitzer85
    wolf_blitzer85

    5460

    Forum Posts

    2

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 6

    #13  Edited By wolf_blitzer85

    Awesome article. I am really digging all these news articles and stuff. Thanks new guys!

    Avatar image for cube
    Cube

    4410

    Forum Posts

    1677

    Wiki Points

    0

    Followers

    Reviews: 9

    User Lists: 5

    #14  Edited By Cube

    Not a fan of Allard at all, I always thought he came off as a dick. 

    Avatar image for theyear20xx
    TheYear20XX

    446

    Forum Posts

    5

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 7

    #15  Edited By TheYear20XX

    Someone should tell J Allard to buy the Alan Wake outfit for his avatar for the full effect.

    Avatar image for robj
    RobJ

    404

    Forum Posts

    1133

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 0

    #16  Edited By RobJ

    Well this sucks. After all the enjoyment I have had with the Xbox and the 360 I have to salute them as well.

    Avatar image for skrutop
    skrutop

    3810

    Forum Posts

    23630

    Wiki Points

    0

    Followers

    Reviews: 48

    User Lists: 14

    #17  Edited By skrutop

    Fair thee well, you magnificent bald bastard.  I shall don my hoodie and blazer in tribute to your amazingness.
     
    You think they'd give him a shower cap if he went in for surgery?
     
    Also, is it just me, or does that picture of Robbie Bach look like a perp shot from an Amber alert?

    Avatar image for man_flannel
    MAN_FLANNEL

    2472

    Forum Posts

    0

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 0

    #18  Edited By MAN_FLANNEL

    A Microsoft tablet would be a waste of time anyways.  It wouldn't get any support after launch and nobody would buy it.  Just like the Zune HD...the thing has like 18 apps.  

    Avatar image for meatsim
    MeatSim

    11201

    Forum Posts

    150

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 23

    #19  Edited By MeatSim

    Are chances of seeing J Allard on stage at the Microsoft press conference just went to shit.

    Avatar image for ghostiet
    Ghostiet

    5832

    Forum Posts

    160

    Wiki Points

    0

    Followers

    Reviews: 1

    User Lists: 3

    #20  Edited By Ghostiet

    Despite my hatred for Halo, it would be hard to imagine today's gaming without Master Chief.

    Though I have no difficulty in imagining today's gaming without DLC.

    Avatar image for elcalavera
    elcalavera

    392

    Forum Posts

    0

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 3

    #21  Edited By elcalavera

    Without J. Allard, no Alan Wake. Calling it.

    Avatar image for daveyo520
    Daveyo520

    7766

    Forum Posts

    624

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 12

    #22  Edited By Daveyo520

    NOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!
    Avatar image for jjweatherman
    JJWeatherman

    15144

    Forum Posts

    5249

    Wiki Points

    0

    Followers

    Reviews: 10

    User Lists: 18

    #23  Edited By JJWeatherman

    I read about this rumor a while ago, sucks that it's true.

    Avatar image for kowalskimandown
    KowalskiManDown

    4170

    Forum Posts

    3525

    Wiki Points

    0

    Followers

    Reviews: 1

    User Lists: 19

    #24  Edited By KowalskiManDown

    Dang...

    Avatar image for toxicantidote
    ToxicAntidote

    1335

    Forum Posts

    2766

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 8

    #25  Edited By ToxicAntidote

    Hmm, ok, yeah. Life goes on.

    Avatar image for prda
    prda

    2

    Forum Posts

    0

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 0

    #26  Edited By prda

     Just to set the record straight, the Xbox isn't the reason Halo exists. Halo was well into development as a PC FPS when Microsoft stepped in with a big wad of cash to make it Xbox exclusive (or at least a timed exclusive).

    Avatar image for ch13696
    ch13696

    4760

    Forum Posts

    204

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 11

    #27  Edited By ch13696

    And like I give a damn. 

    Avatar image for mordi
    mordi

    590

    Forum Posts

    22

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 0

    #28  Edited By mordi

    Remember when we used to play games offline? How dumb was that?! lol!

    Avatar image for get2sammyb
    get2sammyb

    6686

    Forum Posts

    1993

    Wiki Points

    0

    Followers

    Reviews: 1

    User Lists: 4

    #29  Edited By get2sammyb

    Who are all these new GiantBomb writers? Is there going to be a more dedicated news team here now?

    Avatar image for duketogo
    DukeTogo

    1516

    Forum Posts

    626

    Wiki Points

    0

    Followers

    Reviews: 1

    User Lists: 7

    #30  Edited By DukeTogo

    As much as I disliked the original XBOX, I can't deny that it brought forth a huge influx of how games are done now.  Imagine if we all were still stuck with Japanese-centric gaming.  The PS2 - while capable of doing much of what the XBOX could - largely ignored things like voice chat, hard drive functionality, dedicated online matchmaking, DLC, user profiles.  Not until the PS3 did Sony finally embrace these, and only because the XBOX and 360 made them an expected feature of a modern console.

    Avatar image for jimbo
    Jimbo

    10472

    Forum Posts

    2

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 3

    #31  Edited By Jimbo

    So they mostly made a bunch of existing PC stuff work on a cheap, standardized PC.  Twice.  Then entered two console races with them and lost both times.  Then moved on to the Zune?  
     
    There's a reason he's "leaving to spend more time with this family" or whatever, take your pick.  I think you're perhaps overselling how much gaming owes to these guys a bit.

    Avatar image for olivaw
    Olivaw

    1309

    Forum Posts

    6

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 0

    #32  Edited By Olivaw

    Holy shit, J Allard is gone?
     
    I don't even own a 360 and that seems like earth-shattering news.

    Avatar image for the_purgatory_station
    the_purgatory_station

    472

    Forum Posts

    104

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 0

    i'm trying not to cry Bodega.  TRY ING  :) 
     
    yeah havent heard from these 2 in a while so i guess this was bound to happen.  hope to see what they're working on in the near future. 
    suit jacket w/ hoodie.  wow

    Avatar image for mysteriousbob
    MysteriousBob

    6262

    Forum Posts

    2231

    Wiki Points

    0

    Followers

    Reviews: 3

    User Lists: 5

    #34  Edited By MysteriousBob
    @Ghostiet said:
    "

    Despite my hatred for Halo, it would be hard to imagine today's gaming without Master Chief. "

    Yeah, it would be so much better without the bland, emotioness prick. 
     
    I'm a 360 owner myself- I just hate Halo.
    Avatar image for scratch
    Scratch

    647

    Forum Posts

    2520

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 8

    #35  Edited By Scratch
    Avatar image for evilsbane
    Evilsbane

    5624

    Forum Posts

    315

    Wiki Points

    0

    Followers

    Reviews: 4

    User Lists: 0

    #36  Edited By Evilsbane

    /salute

    Avatar image for thejoker138
    TheJoker138

    104

    Forum Posts

    37

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 6

    #37  Edited By TheJoker138

    As someone who bought and enjoyed everything Allard was involved with at the company (I had an Xbox, bought a 360 on launch day, and have had every model of Zune since the Zune 30gb on it's launch day, with a HD on the way right now) I'm really sad to see him go.  The Courier sounded interesting, and I probably would have picked it up when it came out too.

    Avatar image for sersie
    Sersie

    36

    Forum Posts

    0

    Wiki Points

    0

    Followers

    Reviews: 2

    User Lists: 6

    #38  Edited By Sersie
    Avatar image for darkjester74
    darkjester74

    1743

    Forum Posts

    0

    Wiki Points

    0

    Followers

    Reviews: 1

    User Lists: 0

    #39  Edited By darkjester74

    This is huge news.  Only time will tell how this will affect the Xbox division at Microsoft.  But having it roll up directly under Steve?  Scary shit man...

    Avatar image for zombie2011
    zombie2011

    5628

    Forum Posts

    8742

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 5

    #40  Edited By zombie2011

    How much does MS pay these dudes? It seems like as soon as they come into the spotlight they retire. Except this dude has been around for a while.

    Avatar image for spiritof
    Spiritof

    2471

    Forum Posts

    28754

    Wiki Points

    0

    Followers

    Reviews: 25

    User Lists: 27

    #41  Edited By Spiritof

    My reaction can only be expressed in song:
     

    Avatar image for silverarrows
    SilverArrows

    106

    Forum Posts

    0

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 1

    #42  Edited By SilverArrows
    @Jimbo said:
    "So they mostly made a bunch of existing PC stuff work on a cheap, standardized PC.  Twice.  Then entered two console races with them and lost both times.  Then moved on to the Zune?    There's a reason he's "leaving to spend more time with this family" or whatever, take your pick.  I think you're perhaps overselling how much gaming owes to these guys a bit. "

    That is a little bit of an over simplification. Before the Xbox, gaming had been around for a while (PC and console), but they made Xbox Live what it is today. They standardized Friends List, the concept of playing with Parties, got Halo and Gears franchises to the forefront ..... and most of all, MS became the only non-Japanese hardware manufacturer of consoles. Their vision to achieve all this should not be over looked, and maybe with Natal, MS will bring in bigger revolution .... for which, Robbie will receive credit too.  
    Under their leadership, MS broke Sony's stong partnership with EA, Rockstar, Square Enix, which went a long way to making the Xbox Library what it is today. Imagine, that in the last generation, Sony killed the dreamcast because of that, and would have killed the Xbox too, had it not been for MS managing to get so many Xboxes out there, so that developers had to take notice (throwing money at them also helped :)) 
     
    Not to say they didn't make their mistakes, but it is still a huge loss of MS.
    Avatar image for adsapien
    adsapien

    123

    Forum Posts

    397

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 1

    #43  Edited By adsapien

    From purely an achievement point of view those two were surely titans in our world.  They were proof that the Japanese cadre of Miyamoto, Kojima and the like didn't have such a complete grasp on the market. 
    On a personal note, J Allard was proof that bald men look good.

    Avatar image for milkman
    Milkman

    19372

    Forum Posts

    -1

    Wiki Points

    0

    Followers

    Reviews: 2

    User Lists: 3

    #44  Edited By Milkman
    Avatar image for themartyr
    themartyr

    723

    Forum Posts

    135

    Wiki Points

    0

    Followers

    Reviews: 6

    User Lists: 6

    #45  Edited By themartyr

    What does the J stand for?

    Avatar image for sodiumcyclops
    sodiumCyclops

    2778

    Forum Posts

    0

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 1

    #46  Edited By sodiumCyclops
    @themartyr said:
    " What does the J stand for? "
    Judy
    Avatar image for waywardgamer
    WaywardGamer

    81

    Forum Posts

    0

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 1

    #47  Edited By WaywardGamer
    @prda: This. This is not entirely true. There is a reason why Bungie overhauled Halo when they moved development onto the Xbox, and timed exclusive is not that. After all, Bungie never made a PC version of Halo. They handed development of that off to Gearbox so they could continue their more localized development on the Xbox of further franchise releases. Selling Bungie's reasons short is a misstep into the realm of assumption. We can't say for sure that the only reason they made it for the Xbox is because Microsoft acquired them. Bungie themselves have said that  part of the reason why they wanted to create the game on the new console was to take advantage of its Live service. Halo was even developed with this in mind. Sadly, Live was not up and running by the time their development window had started to close, so it was never made Live compatible.
    Avatar image for peepeepoopoo696
    peepeepoopoo696

    1808

    Forum Posts

    1461

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 0

    #48  Edited By peepeepoopoo696

    Today is a sad day.

    Avatar image for fuzzylemon
    FuzzYLemoN

    1609

    Forum Posts

    2558

    Wiki Points

    0

    Followers

    Reviews: 0

    User Lists: 1

    #49  Edited By FuzzYLemoN

    It is a bleak day for the disciples of J.

    Avatar image for marz
    Marz

    6097

    Forum Posts

    755

    Wiki Points

    0

    Followers

    Reviews: 5

    User Lists: 11

    #50  Edited By Marz

    Sony should hire them to design the next playstation.

    This edit will also create new pages on Giant Bomb for:

    Beware, you are proposing to add brand new pages to the wiki along with your edits. Make sure this is what you intended. This will likely increase the time it takes for your changes to go live.

    Comment and Save

    Until you earn 1000 points all your submissions need to be vetted by other Giant Bomb users. This process takes no more than a few hours and we'll send you an email once approved.