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Concept »
In video games, breaking the fourth wall occurs when a game becomes aware of its nature as a game, or when a character directly acknowledges the player.
When developers and publishers can't resist putting themselves in their games, either in the title or actually within the game itself.
An Easter Egg is an intentionally hidden cheat or hidden content in a video game, also known as a "secret".
Advertisements sometimes appear in game as a spoof on real-life advertisements, or to further envelope the player in the video game world.
In-Game Advertising is the placement of advertisements for real-world products within the game, sponsored by companies external to the developer.
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