Just as Konami is getting into pachinko machines, SNK Playmore is getting out.
With games like King of Fighters XIV, SNK is looking to get back into dedicating their brand and old IPs to traditional video games. To further solidify that fact, they are going back to their old name and old logo from the 1990's.
Following the changes of market trends in recent years, SNK Playmore ended its pachi-slot activities from last autumn. On the eve of its 15th anniversary this August, SNK Playmore has decided to change its corporate logo and slogan in light of the restoration of its principal business as video games, ushering in a new era for the company. Through the huge success of many of its game franchises in the past, SNK is still a brand supported by countless fans from around the world to this day. The new logo and slogan chosen for this turning point, signifies both a return to the origins of SNK, and revival of our pioneer spirit to always offer long-time fans of SNK, as well as newcomers, entertainment of an even higher quality moving forward. Via this change, we will keep creating games and expand on our cherished IPs in the future.
The question is where they'll go with it. I see them either making games targeted at the ever growing base of nostalgic retro gamers, or they'll try to revitalize their brands by rebooting them as something new, like what Capcom did with Bionic Commando. Personally, I'm hoping for the former. SNK has some fantastic IPs like Samurai Shodown, Metal Slug and P.O.W Prisoner of War, from which coincidentally is where my avatar is from. Who doesn't want to be that cool guy again?