Is this video great or what?

Shit, there'll be a 13-4th video..

I have no idea who Square Enix is anymore.

More Final Fantasy...yea?

This feels so odd for me right now. Yesterday I was Euphoric for Square Enix when I went to the Final Symphony in London and heard the London Symphony Orchestra play amazing medleys from Final Fantasy VI, VII and X (and I got to meet and get autographs from Masashi Hamauzu and Nobuo Uematsu)... and Now they are advertising E3 with generic Dubstep (and even pointing out how bad it was). I understand why most of the musicians who work on Square Enix's game music have gone into being freelance work.

@fluxwavez: So that video confirms a Crisis Core sequel right?

Sorry about this shit dubstep! Here, listen to this shit metal instead as we continue to remind people that Final Fantasy exists and forget about all those other great franchises we could be talking about!

Gah, that was not a great video.

@dixavd: The first video they put out uses the Chocobo theme from X.

It's what.

Doesn't change the fact that they aren't capitalizing on the fact that they got the London Symphony Orchestra to play some of their music. Either way though, I know they are just doing these to get different parts of their audiences to watch (and this one clearly wasn't for me). But it is just another example of the weird disconnect I see with them advertising themselves like they don't care but then doing a lot of really amazing things they don't advertise. (But don't take this on its own, I've come to see that I am actually a lot more pro-Square Enix than most people on this site - and FFX is my favourite game of all time). I just really don't like there advertising.

Yeah that video was goofy and a waste of everyone's time but I'll be damned if I'm still not chomping at the bit to get Final Fantasy XIII-3 later this year.

Uh

Should it surprise anyone that the first of these videos would be Final Fantasy focused? Let's wait until some more have been posted before getting as critical about it as some are.

Good idea to get rid of the dubstep but at least bring in The Black Mages instead and I would've liked the video a little more

Those sweet, sweet giveaways.

So this confirms that something that's dead to me still has the ability to die even more..and more.

This is pretty funny - mostly because the humor fall so flat that it comes right back around again.

For some reason the phrase "The announcement train is rolling" is hilarious to me.

So a whole bunch of sequels to XIII and XV....

hell yeah crisis core music.

Eidos/Crystal Dynamics now, maybe Enix.

Don't know what this Square is :P

This Square Enix is actually Taito.

We think that the Eidos part of S-E is great and amazing, but hearing the Japanese head call them out on things that aren't in their control is really really really disheartening and also kinda pisses me off. I mean while the Japanese games that have been developed may have sold better than the Eidos games, they have far more criticism about their quality than the Eidos games, and the Eidos games did sell well, but due to incredibly outrageous expectations, S-E managed to use them as a scapegoat as to why their company is failing.

I remember when Square used to be the company that was considered classy...

What's funny is that none of that, including the hype music, got me a bit excited. What they could have done instead was play the first 8 notes to the opening of Secret Of Mana and I wouldn't have been out of my seat...

I think that video seems a little amateurish for such a big company. Am I the only one?

Oh woof.

@believer258: The shitty metal from from Final Fantasy VII: Crisis Core. O________O

Do you EVEN Square Enix, bro?

As for the announcements, this is the second video, and they are making a push to make Final Fantasy XIV ACTUALLY be relevant. Beyond that, they made a bunch of early commitments to the universe of FFXIII. Beyond that, everyone can throw their arms up and be mad about it, but there will be more.

If anything, Square Enix has been doing what most Japanese companies can't: getting an audience in the East through brand recognition while also succeeding in the West with Deus Ex, Tomb Raider, and Hitman. They are pulling some heavy double duty right now, and if anything, they deserve a little bit more respect for it.

Yes, they have been fishing hard with Final Fantasy, but at the same time, they also need that franchise to become RELEVANT again. The problem is that they do not have Yasumi Matsuno or Hironobu Sakaguchi with them, so it's a vastly more difficult task for them to pull off at this point. Beyond that, they DO have a ton of other franchises out there. Unfortunately, many of them were niche titles that reached out to a very small percentage of users, and guess what? They aren't a small publisher. They aren't Atlus. They acquired Eidos, meaning they needed to push those IPs to success in order to have a much deeper catalog that covers a much larger number of regions.

As it stands, they are putting themselves into position to be something monolithic if they can simply strike the iron well and get their craft down.

I'm looking forward to what they have to announce, both Eastern and Western. If anything, I think it's the first time in nearly a decade that I've been able to say "I genuinely give a shit about what Square Enix has to announce."

As a publisher, sure. As a developer, they have done nearly nothing that I care about in over a decade.

I like it. Shows Square has a sense of humor. Also, they make good PC ports. I like them for that too.